Shoppers spend more than 60% of their total car-shopping time – nearly 9 hours – shopping online. But many car shoppers arrive at the dealership only to find all that online work lost. Far too many dealerships fail to connect online shopping information to a customer’s in-store experience.
With the right tools and strategies, however, dealers can provide the personalized, cohesive shopping experience customer crave.
Listen to this podcast by Mo Zahabi, Senior Director of Product Consulting for VinSolutions, to learn more about how to meet customer demands and bridge the gap between the online and in-store shopping experiences.
This podcast originally appeared on AutoRemarketing.