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Podcast: Connecting the Online and In-store Shopping Experiences

Shoppers spend more than 60% of their total car-shopping time – nearly 9 hours – shopping online. But many car shoppers arrive at the dealership only to find all that online work lost. Far too many dealerships fail to connect online shopping information to a customer’s in-store experience.  

With the right tools and strategies, however, dealers can provide the personalized, cohesive shopping experience customer crave.  

Listen to this podcast by Mo Zahabi, Senior Director of Product Consulting for VinSolutions, to learn more about how to meet customer demands and bridge the gap between the online and in-store shopping experiences.  

This podcast originally appeared on AutoRemarketing.  

See more Resources on Customer Experience

Caroline Murray

Marketing Manager

Caroline Murray is a marketing manager for VinSolutions and Dealertrack and author/curator of the VinSolutions blog. In her role, Caroline manages campaign content development, thought leadership and public relations for the two brands. Before joining Cox Automotive in 2017, Caroline held a number of roles with global public relations agency FleishmanHillard, where she specialized in business-to-business communications. Caroline has a bachelor's degree from the University of Alabama and a master's degree from the University of Missouri.

Connect with Caroline Murray on Linkedin or shoot them a note.

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