Automotive MARKETING
Turn data into sales with Campaigns, TargetPro and TargetPro+
The Challenge
Capturing customer attention is a challenge. Generic – or worse, irrelevant – offers won’t cut through the clutter. Dealers must send customers customized, targeted messages. But finding the resources to create those messages presents a challenge of its own.
How We Solve It
VinSolutions’ suite of automotive marketing solutions, including Campaigns and TargetPro, empowers dealers with email marketing customization and segmentation tools to help increase marketing effectiveness and ROI.
Watch In Action
Learn how Dorschel Automotive Group in Rochester, NY achieved a significant increase in lead-to-sale conversion rates using TargetPro’s targeted auto digital marketing campaigns.
What Makes our automotive marketing services Different
Right offer, right customer, right time
Embrace the power of your own customer database with pre-set segments from Campaigns, data mining tools from TargetPro and flexible automation across the auto dealers marketing solution set.
Full CRM integration
Automatically align your digital marketing dealerships campaigns with your sales team’s tasks.
As much or as little support as you need
Create a schedule to send out marketing messages with Campaigns, customize email templates with TargetPro, or have a dedicated VinSolutions Campaign Manager fully run your campaigns through TargetPro+.
Product Features
Automate campaign segmentation
Use pre-set segments to find profitable customer groups, and schedule the right messages to be sent at the right time.
See what’s working
Track deliverability and performance for each car dealers marketing campaign on a single screen in the Campaigns dashboard.
Engage customers with customizable templates
Personalize email templates with custom photos, videos and links. Present offers based on buyers’ needs through email task, auto email and phone task.
Build campaigns around customer needs – and business needs
Control which customers receive marketing messages and when with powerful segmentation building tools from TargetPro. Improve both sales and service retention by identifying equity positions, service dates and variance from current payment to target and customize automated campaigns.
Add more support to your team
If your dealership doesn’t have a dedicated internet marketing department, shift your dealer marketing services work to a dedicated TargetPro+ campaign manager, who will create and send the monthly campaigns to profitable customer segments.
TargetPro+ Equity Mining is iMR Approved
GM added TargetPro/Pro+ to iMR and DTAP, which means GM dealers can be fully reimbursed for the insights of TargetPro and managed services of TargetPro+ digital marketing for car dealers.
Let us show you how to streamline your marketing so you can focus on your sales floor.
Complete the form below to request a demo.
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