Automotive Marketing Platform
AI-DRIVEN, PERSONALIZED
MARKETING
Using Cox Automotive’s deep native customer data platform (CDP), Automotive Marketing Platform unifies and enriches your dealership data with our proprietary shopper data.
Activate personalized marketing automation using exclusive insights from shopper activity across Kelley Blue Book, Autotrader and Dealer.com websites.
Increased Sales
Dealers see an average of nearly 10X
Featured
Benefits
Activate dynamic, AI-powered automated campaigns across multiple channels using real-time consumer data and insights from the Cox Automotive native CDP.
PREDICTIVE INSIGHTS FROM 7 OUT OF 10 SHOPPERS
Automatically identify opportunities using real-time buying signals from 82 million unique visitors each month.
AI-POWERED SEGMENTATIONS, PERSONALIZED CAMPAIGNS
Audiences are automatically updated with the latest consumer data to ensure the most compelling message.
FROM SHOPPING BEHAVIOR TO AUTOMATED OFFERS
Send customers personalized offers that include key insights based on their unique online shopping behavior, such as price and vehicle of interest.
ROI AT A GLANCE
Track customer engagement with campaigns, see how messaging is performing, and ensure leads receive follow-up.
A 360° VIEW OF EACH CUSTOMER
Customer activity and history are combined into an updated, accurate customer profile in VinSolutionsCRM.
Multi-Channel Marketing
Create a holistic strategy to reach customers with personalized offers across multiple channels including email, text messaging, and direct mail.
Opportunity List
Prioritize outreach for each campaign based on shopping behavior, sales and service history, and ownership data.
Marketing Account Manager
Execute your marketing plan with the support and guidance of an experienced automotive marketing specialist.
AVAILABLE ADD-ONS
REAL STORIES
WITH REAL RESULTS
Watch the videos below to see how these dealersuse Automotive Marketing Platform to identify in-market buyers and sell more cars.
Put VinSolutions to Workfor Your Dealership
We’d love to help you optimize your sales and profitability
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