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How to Implement and Optimize a Digital Sales Experience
Facilitating digital car sales is no longer a question of “if” or “when,” but “how.” Here are key action items for implementing and optimizing a digital sales experience.
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Topic: Customer Experience
— From marketing personalization to process connectivity, learn from our auto retail experts on how to create a car-buying experience that builds customer loyalty.
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What’s New in Dealership Software: Highlights from Cox Automotive Experience and NADA Show 2021
Our industry’s biggest events might have gone virtual this year. Check out these highlights from Cox Automotive Experience and NADA Show 2021.
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Better Data. Better Leads. Better Deals.
When car shoppers search online, they leave behind a trail of valuable information about their intents. And with the right tools, your dealership can identify the power in those buying signals.
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Dealer Perspectives on Implementing Digital Sales
In a recent discussion with Chase Abbott and Mark Vickery for CBT News, Jason Tropp, Director of Marketing and IT at Goodwin Motor Group, shared how his dealership has implemented digital retailing to…
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Data-Driven Tips for Selling to Every Generation from Gen Z to Baby Boomers
Every customer is different, but their age can tell you a lot about how they might prefer to approach buying a car. Since the start of the pandemic, some key generational differences have em…
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Infographic: 3 Reasons Digital Car Buying Is Here to Stay
While the circumstances that led to the rise of digital retailing won’t last forever, many of the changes to the car buying process are here to stay. Read the infographic below to lear…
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Pro Tips From the Field: Retail Sales Transformation
Dealers have done a great job transforming their sales model from the traditional, in-person environment to a fully immersive, digital retail experience in an extremely short amount of time. Savvy dea…
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Dealership Case Study: Connect Automotive Intelligence Boosts Results
With the help of VinSolutions Connect CRM, Mohawk Honda has been able to provide a positive, personalized buying experience for each customer, despite the challenges that come with a growing business…
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Help Your Sales Team Win Big with Data-Driven Coaching Tips
Salespeople are the bread and butter of any dealership operation. When the sales team has a good month, so does the business. However, as dealerships struggle to retain salespeople, it becom…