Since implementing Automotive Marketing Platform powered by VinSolutions, Eide Automotive Group has improved its marketing results and maximized return on its marketing investment.
2020 was, without argument, the most challenging year in recent memory. So, how can I, or anyone else, wrap their heads around this paradox? One word comes to mind: flexibility.
Chase Abbott, Vice President of Sales for VinSolutions and Dealer.com, recently joined the team at Dealer News Today to talk about how dealers are adapting to a changing landscape.
Facilitating digital car sales is no longer a question of “if” or “when,” but “how.” Here are key action items for implementing and optimizing a digital sales experience.
Our industry’s biggest events might have gone virtual this year. Check out these highlights from Cox Automotive Experience and NADA Show 2021.
When car shoppers search online, they leave behind a trail of valuable information about their intents. And with the right tools, your dealership can identify the power in those buying signals.
Even in the most competitive markets, opportunities to sell more cars are out there—if you know where to look. Learn how dealerships across the country are using new strategies to find opportunities.
In a recent discussion with Chase Abbott and Mark Vickery for CBT News, Jason Tropp, Director of Marketing and IT at Goodwin Motor Group, shared how his dealership has implemented digital retailing to…
Every customer is different, but their age can tell you a lot about how they might prefer to approach buying a car. Since the start of the pandemic, some key generational differences have em…