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How to Implement and Optimize a Digital Sales Experience
Facilitating digital car sales is no longer a question of “if” or “when,” but “how.” Here are key action items for implementing and optimizing a digital sales experience.
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Article
What’s New in Dealership Software: Highlights from Cox Automotive Experience and NADA Show 2021
Our industry’s biggest events might have gone virtual this year. Check out these highlights from Cox Automotive Experience and NADA Show 2021.
Article
Better Data. Better Leads. Better Deals.
When car shoppers search online, they leave behind a trail of valuable information about their intents. And with the right tools, your dealership can identify the power in those buying signals.
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How Dealers Like You Are Finding More Opportunities
Even in the most competitive markets, opportunities to sell more cars are out there—if you know where to look. Learn how dealerships across the country are using new strategies to find opportunities.
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Dealer Perspectives on Implementing Digital Sales
In a recent discussion with Chase Abbott and Mark Vickery for CBT News, Jason Tropp, Director of Marketing and IT at Goodwin Motor Group, shared how his dealership has implemented digital retailing to…
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Data-Driven Tips for Selling to Every Generation from Gen Z to Baby Boomers
Every customer is different, but their age can tell you a lot about how they might prefer to approach buying a car. Since the start of the pandemic, some key generational differences have em…
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Infographic: 3 Reasons Digital Car Buying Is Here to Stay
While the circumstances that led to the rise of digital retailing won’t last forever, many of the changes to the car buying process are here to stay. Read the infographic below to lear…
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How to Identify the Best Sales Opportunities from Your Data
The sheer volume of data available can be overwhelming. But with a few key tools and processes, you can find the best sales opportunities, without any manual data analysis.
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5 Steps to Help You Invest in the Right Dealership CRM
Ultimately, the right CRM will help transform a dealership’s business, especially at a time when it might need a boost. But investing in the right CRM is a big decision. You can mitigate the ris…