CONNECT AUTOMOTIVE INTELLIGENCE
Insights that drive sales.
Today’s consumers spend the majority of their in-market time online. As shoppers browse, they leave behind valuable insights into their interests and intent. But without the right tools, dealers can’t easily see those insights and are likely missing out on sales opportunities.
How We Solve It
Connect Automotive Intelligence enables dealerships to uncover more leads, accelerate the path to purchase, and improve the customer experience by leveraging Cox Automotive data insights to meet customers where they are in their car-buying journey—even before a lead is submitted.
Watch In Action
Learn how one dealership, Mohawk Honda, is using Buying Signals, Sentiment Analysis and Engagement Strength in Connect Automotive Intelligence to improve the customer experience and drive sales.
What Makes Us Different
Unmatched Data Integrations
Cox Automotive touches 75% of vehicle transactions in North America. Connect Automotive Intelligence analyzes that data across integrated platforms, including Dealer.com, Autotrader and Kelley Blue Book to deliver unmatched insight.
Partners in Performance
All VinSolutions users are paired with a Performance Manager, a dedicated advisor with real-world automotive retail experience who will help you best use Connect Automotive Intelligence and be a partner in your dealership’s success.
Connect Automotive Intelligence uses consumer data from across Cox Automotive to identify when a dealership’s customers are ready to buy. Consumers classified as “ready to buy” by Connect Automotive Intelligence were nearly 10.8 times more likely to make a purchase within 30 days than consumers with inconclusive Buying Signals.*
Find better leads – and more of them
Contact ready-to-buy customers – even before they submit a lead to you or your competition. The Buying Signals feature aggregates customers’ online browsing data and alerts you when they are showing signs they are ready to buy.
Prioritize lead follow-up
Stop wasting time following up with disengaged customers. The Engagement Strength tool identifies the customers who are most engaged with your sales staff to help prioritize daily tasks and follow-ups.
Accelerate the path to purchase
Anticipate your customer’s next question. Customer Intelligence arms you with customer insights from thousands of third-party data sources and Buying Signals indicates likely vehicles of interest, enabling you to make relevant recommendations that lead customers to right car sooner.
Save deals from going sour
Spot red flags before a deal is lost. The Sentiment Analysis tool analyzes customer emails and text messages to provide real-time feedback on how customers are feeling about their interaction with your dealership, so managers can step in to the right place at the right time.
Identify opportunities from data
Drill down into data and find more sales opportunities. The Manager Dashboard and Coaching Dashboard serve up insights in an intuitive, drillable format that enables managers and staff to work together to find more opportunities.