Introducing Connect Automotive Intelligence

Your customers want a car buying journey that’s built around their individual interests. With the right technology, you can collect customer data, identify buying trends and build a marketing plan that caters to your customers. Here’s more detail on these three important steps to personalizing your marketing efforts.

Outsourcing your dealership’s marketing can save costs and boost your brand’s perception. Plus, it can help you take full advantage of your data to give your customers a better, more personalized car buying experience.

Using customer information in your CRM, you can segment your customers based on common attributes and deliver more personalized, relevant marketing messages. Learn the importance of audience segmentation, the benefits of personalized messaging and how to get started.