Customer retention is more vital than ever, but many dealerships still focus more on gaining new customers than on getting more value out of the ones they already have. A great way to encourage retention is to create a formal loyalty program for your customers to join. Here are a few reasons it's worth your time. 

With Independence Day falling on a Wednesday this year, many car buyers will be using the extra-long weekend to shop Fourth of July deals. Whether your sales numbers skyrocket or fizzle out can depend on the kind of customer service experience you provide for those shoppers. Here are some tips to help ensure that you give customers an experience they’ll ooh and ahh about.