The impact of customer experience on dealership results can’t be overstated. Two-thirds of consumers say they would pay more for a great experience. And yet many dealerships are still falling short; only 36% of consumers are satisfied with their dealership.

Inaccurate data can cost companies 15% to 25% of revenue. When your CRM is littered with incomplete, duplicate, incorrect and out-of-date information, it creates a ripple effect throughout every part of your business.

A one-size-fits-all mass marketing strategy won’t just waste time and resources; it can also leave a negative impression on your customers. Without the right tools and processes to identify the right offers to the right customers, you could be delivering irrelevant or duplicate marketing communications.

For software to boost results, people have to use it. While the average CRM pays back $8.71 for every dollar spent, your dealership won’t see good returns on your software investment if it is underutilized—or worse, not utilized at all. 

When you invest a lot in capturing and following up on opportunities, a low close rate is frustrating—and costly. A few more sales per month could be the difference between success and struggle for your dealership. 

Consumers are doing more shopping online than ever, and they expect flexibility and control in the car buying process. Dealers who don't change their processes lose out on much more than they might think. 

64% of shoppers want to do more of the purchase steps online compared to the last time they purchased a vehicle. To compete in today’s market, your dealership must be able to facilitate a sale from anywhere, whether the customer prefers a traditional, digital, or hybrid buying experience. 

All sales start with a lead, but not all leads start with a submitted form. Without the right tools, you might be missing ready-to-buy leads in your data right now.