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Hear Connect dealers share their before-and-after experiences.

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Kevin Patterson
Vice President, Nourse Chillicothe Automall
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Andy Guelcher and Scott Risley
Mohawk Honda
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Sharon Leger & Teryn Rogers
Infiniti of Lafayette

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The latest resources to give you the competitive advantage.

Article
Dealer Perspectives on Implementing Digital Sales
By None

In a recent discussion with Chase Abbott and Mark Vickery for CBT News, Jason Tropp, Director of Marketing and IT at Goodwin Motor Group, shared how his dealership has implemented digital retailing to adapt to changing customer expectations.

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Article
Data-Driven Tips for Selling to Every Generation from Gen Z to Baby Boomers
By Chase Abbott

Every customer is different, but their age can tell you a lot about how they might prefer to approach buying a car. Since the start of the pandemic, some key generational differences have emerged in reasons for delaying vehicle purchases and adjusting vehicle price range. Being aware of these generational nuances is one way to get ahead in this tight market. 

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Article
Infographic: 3 Reasons Digital Car Buying Is Here to Stay
By None

While the circumstances that led to the rise of digital retailing won’t last forever, many of the changes to the car buying process are here to stay. Read the infographic below to learn why, and download The Dealer’s Guide to Implementing a Digital Sales Experience to learn key next steps for navigating the new reality.  

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