With margins shrinking, dealerships need to get maximum value for their marketing dollars. You can use the information in your CRM to view your customer interaction records, but how do you decide which customers are the most valuable?

For your CRM to help you make more sales, your dealership must consistently collect valid customer data. Every piece of information you collect about a customer is objectively valuable because it will help you contact them with opportunities and be more informed about their specific needs when you do.