Automotive and Marketing Trends, Connected Retail and Lead Generation Among the Many Topics Offered at CRM Event
MISSION, Kansas, June 26, 2017 – VinSolutions, a Cox Automotive brand that provides software solutions spanning the scope of dealership operations, will host its annual VinWorx User Summit on July 11-12 at the Sheraton Kansas City Hotel at Crown Center in Kansas City, Missouri.
The free user summit will provide attendees training on improving CRM utilization. Speakers, break-outs and software training sessions will focus on a variety of topics relevant to auto dealers around the country. Dealers will learn to use data to improve customer retention and create a results-driven atmosphere. Additionally, the summit will address what dealerships can expect from the advent of more elements of the car selling process taking place digitally and how to prepare to succeed in that environment.
“Automotive and marketing trends are changing on an ongoing basis, coupled with a shifting sales forecast in automotive. For dealerships to stay ahead of their competition, they need to know how to create a personalized customer experience and how to maximize marketing, lead-generation, and ongoing customer engagement. VinWorx is the perfect setting for dealers to gain some new insights, skills, and approaches to making their dealerships more profitable,” said Mark Vickery, senior director of Performance Management, VinSolutions.
VinWorx attendees will learn how to make the most of VinSolutions’ tools, and speaking and breakout sessions will focus on three themes related to VinSolutions’ Connect CRM – Connect, Ignite and Succeed. Keynote speakers at VinWorx include: Cox Automotive chief operating officer Mark O’Neil, Tim Mueller, Automotive Industry Strategist from Google, PCG Communications founder Brian Pasch, and Mike Burgiss, Vice President of Digital Retailing from Cox Automotive.
Attendees will walk away from the largest VinWorx ever knowing how to use the CRM to create and build customer connections that will lead to a more profitable and successful dealership. Attendees will also leave the summit with a network of peer connections to share knowledge and ideas with, as well as training that will help them become best-in-class dealers.
“We are always asked by our customers what can be done to make them better dealers,” continued Vickery. “At VinWorx, you can have that conversation with VinSolutions experts and your peers from across the country.”
As the provider of Connect CRM, a leading dealership customer relationship management system, VinSolutions helps more than 5,000 dealers make every connection count. VinSolutions products integrate dealership systems, processes and tools to deliver a single view of the customer across the business – so dealers can focus on building relationships throughout the sales cycle. Founded in 2006 and headquartered in Mission, Kansas, VinSolutions fosters dealership success by providing a fully customizable suite of solutions, including equity mining, market pricing and desking tools, combined with the continuous, personal support of a designated Performance Manager. VinSolutions is OEM certified by every major manufacturer and is Autosoft, CDK, Reynolds & Reynolds and Dealertrack DMS certified.
About Cox Automotive
Cox Automotive Inc. makes buying, selling and owning cars easier for everyone. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across 100+ countries and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion.