MISSION, Kansas, July 13, 2017 – VinSolutions is certified in the launch of GM’s Dealer Technology Assistance Program (DTAP) Premium Customer Relationship Management (CRM) Program. GM’s Premium CRM Program is intended to strengthen the competitive advantage of GM dealers by arming them with specific customer, pricing and vehicle data that can lead to improved sales, customer experience, and customer satisfaction. As of July 1, participating GM dealers are eligible to utilize iMR funds to help reimburse the cost of the Premium CRM tool, which includes VinSolutions’ Connect CRM.
"This is a fantastic opportunity for GM dealers to utilize an industry-leading CRM at an exceptional value,” said Chase Abbott, vice president of Sales at VinSolutions and Dealertrack F&I. “Having a DTAP certified product, combined with our expert hands-on training and Performance Management model, really adds up to a win-win scenario for our current and prospective GM dealer customers."
The integration of VinSolutions Connect CRM is being developed in three stages: the first stage will include sharing customer and service records through Connect CRM across GM dealerships; the second stage will include sharing data pertaining to GM vehicle incentives and the GM card, and the third stage involves the integration of GM vehicle and invoice data. VinSolutions has agreed to complete all available GM DTAP Data service integrations by the end of 4th Quarter 2017. These integrations will help dealers offer a more seamless experience across GM dealerships and leverage real-time data for accuracy, efficiency and an overall enhanced customer experience during the retail journey.
Built to help automotive dealers create and maintain better customer relationships, Connect CRM provides dealerships with a comprehensive set of tools and insights to deliver a streamlined and personalized customer experience that continues beyond the sale.
As the provider of Connect CRM, a leading dealership customer relationship management system, VinSolutions helps more than 5,000 dealers make every connection count. VinSolutions products integrate dealership systems, processes and tools to deliver a single view of the customer across the business – so dealers can focus on building relationships throughout the sales cycle. Founded in 2006 and headquartered in Mission, Kansas, VinSolutions fosters dealership success by providing a fully customizable suite of solutions, including equity mining, market pricing and desking tools, combined with the continuous, personal support of a designated Performance Manager. VinSolutions is OEM certified by every major manufacturer and is Autosoft, CDK, Reynolds & Reynolds and Dealertrack DMS certified.
About Cox Automotive
Cox Automotive Inc. makes buying, selling and owning cars easier for everyone. The global company’s 34,000-plus team members and family of brands, including Autotrader®, Dealer.com®, Dealertrack®, Kelley Blue Book®, Manheim®, NextGear Capital®, VinSolutions®, vAuto® and Xtime®, are passionate about helping millions of car shoppers, 40,000 auto dealer clients across 100+ countries and many others throughout the automotive industry thrive for generations to come. Cox Automotive is a subsidiary of Cox Enterprises Inc., a privately-owned, Atlanta-based company with revenues exceeding $20 billion.