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Dealership Resources

Webinars, white papers, guides and more on achieving dealership success.

Topic: Marketing — Make connections that count with these tips for effective dealership marketing, including best practices in email marketing, data mining

Increase Marketing ROI with Nurture Campaigns
Article
By Brian Schmid

Every dealership is different, and there’s no magic wand for creating good marketing. But there are two areas that you should be taking advantage of to make the most of your marketing time and money: nurture campaigns and metrics. Automated nurture campaigns and metrics that matter can make a world of difference in your marketing ROI. 

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Almost Everyone Texts Today. How About Your Dealership?
Article
By Mark Vickery

Your customers are busy. They don’t want to have to read lengthy emails or take voice phone calls from your dealership when they could be receiving and sending convenient text messages instead.

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Why Your Dealership’s Marketing Should Focus on Your Most Loyal Customers
Article
By Celeste Lindell

With margins shrinking, dealerships need to get maximum value for their marketing dollars. You can use the information in your CRM to view your customer interaction records, but how do you decide which customers are the most valuable?

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Using Video to Gain Customer Trust
Article
By Celeste Lindell

One of the trends that came across loud and clear in several of the sessions at this year’s VinWorx user summit is that video is an increasingly useful way to reach customers. Videos can be your opportunity to show people what makes your dealership different and why customers should buy from you.

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Think Like A Customer to Communicate More Effectively
Article
By Celeste Lindell

When you spend each day immersed in CRM processes and focused on data capture, you can sometimes lose sight of the fact that your primary job is to build relationships with the human beings who may want to buy from your dealership. Here are some things you can do to help you achieve better customer relationships.

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12 Reasons Your Dealership Should Have a Loyalty Program
Article
By Celeste Lindell

Customer retention is more vital than ever, but many dealerships still focus more on gaining new customers than on getting more value out of the ones they already have. A great way to encourage retention is to create a formal loyalty program for your customers to join. Here are a few reasons it's worth your time. 

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Four Types of Customer Retention Offers
Article
By Celeste Lindell

Personalized. Customized. Targeted. These are key attributes of marketing campaigns that drive customer retention. And creating personalized, customized and targeted campaigns is a more attainable goal than you might think if you have the right tools – and know how to use them correctly.

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5 Keys of Marketing and Selling to Women
Article
By Celeste Lindell

Women make 65% of new car purchases, yet dealerships often struggle to connect with women. Lori Wittman, General Manager of VinSolutions and Senior Vice President of Retail Dealer Solutions at Cox Automotive, recently shared her top tips for selling to women with Dealer Marketing Magazine. Read on for Lori’s insights on what women want when buying a vehicle.

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