Study Shows the Importance of Accurate, Personalized Customer communications through the use of VinSolutions’ TargetPro
MISSION, Kansas, June 13, 2017 – With new vehicle sales projected to plateau in 2017 and 2018, automotive dealers need to be focusing more than ever on their existing customers. New research from PCG Research reveals how dealers can win in today’s business environment by using VinSolutions’ TargetPro to create consistent and relevant communication that drives profitability and stimulates customer retention.
Designed to help dealerships turn customer data into sales and service opportunities, TargetPro and TargetPro+ are add-ons to VinSolutions’ industry-leading Connect CRM. TargetPro helps dealers identify prospects in their database and segment customers based on ownership factors such as equity, APR, lease terms and more. This information can then be used to develop relevant, timely and personalized offers utilizing any incentives or special offers that the consumer qualifies for.
For dealers who prefer to outsource marketing management, TargetPro+ offers dedicated account managers who create and execute monthly campaigns on behalf of the dealership.
“A number of our dealerships have implemented VinSolutions’ TargetPro and it has created a seamless process in personalizing offers to our customers,” said Mary Olson, CRM Administrator at Ferman Automotive Group. “The enhanced support of a VinSolutions Performance Manager, which is a seasoned former GM of a dealership, along with the technology, ensures we are maximizing our capabilities to reach targeted customers with the right messages, and drive business back to the dealership. The program is worry-free and allows us to see who falls within specific categories and the progress of each individual campaign.”
The PCG research report, led by industry veteran Brian Pasch, draws on examples from actual dealers and service managers who are using TargetPro to maximize their customer connections. The research also features two in-depth interviews with dealers, who share how TargetPro and TargetPro+ have exceeded their expectations.
“With TargetPro, dealers can tap into one of their most valuable resources – customer data – to consistently deliver relevant and timely communications that meet each customer’s unique needs,” said Mark Vickery, senior director of Performance Management, VinSolutions. “This research validates what we’ve long heard from our dealer partners: customers appreciate and respond to personalized communications, while quickly learning to tune out generic materials.”
Brian Pasch, CEO, PCG Research, added, “Dealers have minimized the importance of one-to-one marketing claiming it was too difficult to create. Today, relevance is king – not content. Dealers who leverage marketing automation tools that deliver personalized, relevant content will see an increase in retention and lifetime value of their customer database.”
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About PCG Research
Brian Pasch, founder of PCG Companies, formed PCG Research to provide comprehensive product research for the automotive community. Brian has been actively involved with automotive franchise dealers since 2005. PCG is also the driving force behind the automotive industry’s most respected annual awards for marketing technology, the AWA Awards. Each year, Brian and the PCG team conduct in-depth product reviews to assist dealers in choosing the best technology for their business operations. For more information, visit www.pcgresearch.com
As the provider of Connect CRM, a leading dealership customer relationship management system, VinSolutions helps more than 5,000 dealers make every connection count. VinSolutions products integrate dealership systems, processes and tools to deliver a single view of the customer across the business – so dealers can focus on building relationships throughout the sales cycle. Founded in 2006 and headquartered in Mission, Kansas, VinSolutions fosters dealership success by providing a fully customizable suite of solutions, including equity mining, market pricing and desking tools, combined with the continuous, personal support of a designated Performance Manager. VinSolutions is OEM certified by every major manufacturer and is Autosoft, CDK, Reynolds & Reynolds and Dealertrack DMS certified.