My Salespeople Aren’t Using Our Software

Low Software Utilization Means Low ROI

For Software to Boost Results, People Have to Use It

While the average CRM pays back $8.71 for every dollar spent, your dealership won’t see those returns if dealership software is underutilized—or worse, not utilized at all.

Source: Nucleus Research 

Wasted Dollars

Paying for software that doesn’t get used is only a small portion of unnecessary expenses. You also pay for misdirected marketing and sales follow-up.

Lost Opportunities

If it isn’t in the CRM, it didn’t happen. Allowing exceptions to this rule at your dealership means you’re losing track of valuable opportunities.

Inconsistent Customer Experience

You implemented your software and processes for a reason. If salespeople haphazardly use them, your customer experience is at risk.

0 %

of employees are unhappy because of work software

More than half of employees have become dissatisfied at work due to missing or mismatched software.*

Recommended Solutions

Improve software utilization and results with these comprehensive solutions.



Streamline selling with an integrated system.

Boost utilization with intuitive, integrated dealership tools and sales processes that keep dealership personnel connected across touchpoints and departments.

  • Give staff the skills they need to succeed with live and on-demand training options.
  • Assign smart tasks that help your salespeople connect with the right customer at the right time. 


Follow up with opportunities from anywhere. 

Make using your CRM more convenient with a mobile app that enables communication with customers in real time, from anywhere.

  • Review desking, appointments, and more from anywhere.
  • Connect with customers on the go with access to full conversation histories.
Performance management

Performance Management

Optimize CRM utilization with a proactive partner.

Receive regular coaching from a dedicated advisor based on your unique utilization challenges.

  • Stay ahead of the game with proactive consultation.
  • Implement best practices with help from an experienced advisor and on-demand training resources

Success Story: Mohawk Honda

CRM notifications keep salespeople informed.
Mike Bennice, sales and leasing consultant for Mohawk Honda, discusses his favorite feature of CRM: comprehensive notifications.