Source: 2020 Cox Automotive Reimagining the Customer Experience Study
Fail to acknowledge shoppers’ online work, take too long to answer their questions, or otherwise give customers a bad experience, and they will go elsewhere.
Dissatisfied customers will leave you with poor reviews and CSI scores, which can wreak havoc on your dealership’s reputation with OEMs and the community.
Customers who had a bad experience aren’t likely to come back, and acquiring a new customer is anywhere from five to 25 times more expensive than retaining an existing one.*
More than four in 10 of new car buyers returned to buy from a dealership solely because of their prior good experience with that dealer.**
With the right dealership processes and sales tools, your dealership can provide the streamlined, personalized car-shopping experience your customers expect—boosting efficiency, productivity, and, ultimately, profitability.
Help salespeople help customers with AI.
Assist customers more quickly and consistently with automated responses, appointment setting, and task scheduling.
Personalize the buying process with insights.
Meet customers where they are in their car-buying journey—even before a lead is submitted—with data insights.
Streamline the buying process.
Alleviate top customer pain points—negotiation and time spent completing paperwork*** —with an intuitive, integrated desking solution.
*The Value of Keeping the Right Customers, Harvard Business Review | **2017 Cox Automotive Staffing Study | ***2020 Cox Automotive Car Buyer Journey