Poor data quality is estimated to cost the U.S. economy more than $3 trillion per year, and dealerships with poor data hygiene and data integrations experience those losses in several forms.
Inaccurate or missing data often leads sales teams to poorly prioritize tasks, leaving the opportunities most likely to convert ignored.
Every duplicate and incorrect record in your database equals dollars wasted on misdirected emails, mailers, and phone calls.
When your dealership software platforms aren’t integrated, your customers are often left repeating themselves as you manually reenter their information.
More than one in four salespeople spend over an hour a day on data entry work instead of selling, meaning critical selling time is lost and human data errors are likely.
The right tools and processes, when paired with the right training and support, can help you take control of your dealership’s data.
Maintain centralized, up-to-date customer records.
Integrate dealership tools and sales processes to deliver a single view of the customer—across touchpoints and departments.
Eliminate errors from manual data reentry.
Work smarter with Cox Automotive integrations that reduce the need for redundant data entry across platforms.
Reduce data entry with digitized documents.
Capture all critical customer documents with your phone camera, then electronically file the documents into a centralized CRM customer record–no error-prone manual data entry required.