When your dealership spends a lot of time, money, and effort on capturing and following up on opportunities, a low close rate is frustrating—and costly.
If you don’t make the sale, you don’t get the profits. And with today’s low margins and competitive market, you probably can’t afford to miss out.
Marketing can only do so much. If your sales team isn’t equipped or trained to close deals effectively, your marketing spend won’t get you much.
While there are many opportunities you’ll never win, low close rates can also indicate a poor customer experience that drags out the purchase process.
On average, nearly two-thirds of a salesperson’s time is spent on non-revenue-generating activities, which could be hurting your close rates.*
Data driven tools and artificial intelligence can give your dealership the insights you need to focus on the right customers and boost close rates.
Prioritize customers who are ready to buy.
Leverage insights aggregated from Cox Automotive data to identify the leads most likely to close.
Make every connection count.
Streamline the car-buying process and deliver the shopping experience customers expect.
Help salespeople help customers with AI.
Assist customers more quickly and consistently with automated responses, appointment setting, and task scheduling.
*Forbes Why Sales Reps Spend Less Than 36% Of Time Selling (And Less Than 18% In CRM)