>
Upcoming Event:

NADA 2019 — San Francisco January 25–27

Register Now
Request a Demo

Clean up my data

Tired of wasting time and marketing funds on bad data? 

Bad data can cost companies 15% to 25% of revenue.* 

When your CRM is littered with incomplete, duplicate, incorrect and out-of-date information, it creates a ripple effect throughout every part of your business. Inaccurate data results in lost leads, wasted marketing dollars and strategic decisions based on faulty premises. 

The problem often starts with multiple systems in the dealership that aren’t integrated. When you have to keeping entering and reentering customer data, you’re creating opportunities for introducing errors every time you move to a new platform. And, of course, it’s not a great use of time for your staff or your customers. 

Then there’s the expense. Every duplicate record in your database equals duplicate emails, mailers and phone calls to the customer they represent. Each record with incorrect or missing contact information wastes marketing dollars or reduces your opportunities to stay in touch with that customer. 

Skip the dirty data drain with tools that minimize error and maximize efficiency.   

*Source: MIT Sloan Management Review, Seizing Opportunity in Data Quality 

VinSolutions has a performance manager that was engaged, that was talented, and that would really challenge us.

Greg Jensen COO, Kocourek Automotive Group Read more

Related Resources

Article
Give Your CRM Good Data for More Profitable Customer Connections
By Mark Vickery

One constant message we send to our customers is that your CRM is only as good as the data entered in it. The way data is captured, managed and utilized in the CRM is the key to customer acquisition and retention. So, why aren’t dealers focusing on utilizing their CRMs to generate more business from your known customer base?

Learn More
Webinar
How Duplicate Processes are Costing You
By Mo Zahabi

Data entry is a time-consuming process, but it is a critical part of the engine that keeps effective, profitable dealerships running. Watch Mo Zahabi's webinar to learn how to eliminate double entry at your dealership. 

Learn More
Article
How to Get the Most Out of Customer Data by Using the Personal Touch
By Mo Zahabi

The auto industry is blessed with an abundance of data that can help us do our jobs better. But there are too many situations where that data is not used effectively – and customers’ expectations aren’t met, leads are missed and sales are lost. As an industry, we’re currently falling short in giving customers a great experience. But if we use the data we have to personalize the customer experience, sales and retention will improve.

Learn More
Ready to drive more traffic to your store and close more deals? Request a demo