Upcoming Event:

Register today for our annual user summit, VinWorx 2019! — Fort Worth, TX October 07–09

Register Now
Request a Demo

Improve my customers' experience

Wondering what it takes to make customers enjoy shopping with you?

41% of buyers are frustrated with the time it takes to complete a purchase.*

As the pace of modern life increases, your customers’ willingness to spend an entire day purchasing a vehicle decreases. In fact, customer satisfaction begins to decline after 90 minutes at the dealership.  

That satisfaction nosedives even more if your dealership isn’t equipped to bridge the gap between a customer’s online or phone-in shopping experience and their visit to your showroom floor. More than half of buyers contact the dealership before walking in the showroom, either by phone, email, text or online chat,** yet many dealers are failing to acknowledge those past conversations in the sales process. The extra time it takes to repeat questions and re-input information can increase customer dissatisfaction, which could lead to lost profitability, from losing the sale, future business or both.   

The solution? Improve in-store processes to be more efficient and respectful of customers’ time. 

* Source: Cox Automotive, It's About Time 
**Source: 2018 Cox Automotive Car Buyer Journey Study

Our Performance Manager has really been a partner to our company.

Liza Borches CEO and President, Carter Myers Automotive Read more

Related Resources

Almost Everyone Texts Today. How About Your Dealership?
Article
By Mark Vickery

Your customers are busy. They don’t want to have to read lengthy emails or take voice phone calls from your dealership when they could be receiving and sending convenient text messages instead.

Learn More
Helena Motors
Case Study
By None

The motto of Montana’s Helena Motors is “the way it ought to be.” This belief guides every customer interaction, and treating customers right has been the basis for much of their success.  However, the group was ready to take its customer experience to the next level. It wanted a technology solution to help streamline and track interactions with potential and current customers to personalize the buying journey, as well as increase efficiency. These needs
led Helena Motors to look for a new CRM provider.

Learn More
Think Like A Customer to Communicate More Effectively
Article
By Celeste Lindell

When you spend each day immersed in CRM processes and focused on data capture, you can sometimes lose sight of the fact that your primary job is to build relationships with the human beings who may want to buy from your dealership. Here are some things you can do to help you achieve better customer relationships.

Learn More
Ready to drive more traffic to your store and close more deals? Request a demo