54% of buyers care more about their shopping experience than about the cost of the car.*
Your customer just walked in after researching the vehicle they want on your website, including choosing options, add-ons and financing, and filling out a form. The way your sales process is set up, you end up asking them all of that information again, as if their online experience never happened. After the test drive, the customer is ready to buy. You tell them to allow about four hours.
Customer expectations related to vehicle shopping have evolved and your dealership’s customers expect the convenience of the digital experience to extend to every part of their transaction.
From the time of first customer contact by whatever means, integrated tools can help minimize otherwise time-consuming tasks like data entry in favor of building a positive relationship.
*Source: Cox Automotive, Car Buyer of the Future Study