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Dealership Resources

Webinars, white papers, guides and more on achieving dealership success.

Topic: Marketing — Make connections that count with these tips for effective dealership marketing, including best practices in email marketing, data mining

Read the Signs Your Customers are Ready to Buy
Article
By Mo Zahabi

One of the best ways to ensure your dealership continues to capture business is by anticipating customer needs – not waiting on customers to make the first move. Dealership software platforms are a treasure trove of data. But many dealers aren’t sure how to harness the powerful insights at their fingertips – and ultimately drive sales and retention.

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Give the People What They Want
Article
By Caroline Murray

As consumers continue to become more educated about their purchases, vehicles included, they also continue to become more aware of how they are being marketed to. Not just any email with their name in the greeting is going to grab their attention. To catch their eye, you have to give your customers and potential customers what they want.

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How to Get the Most Out of Customer Data by Using the Personal Touch
Article
By Mo Zahabi

The auto industry is blessed with an abundance of data that can help us do our jobs better. But there are too many situations where that data is not used effectively – and customers’ expectations aren’t met, leads are missed and sales are lost. As an industry, we’re currently falling short in giving customers a great experience. But if we use the data we have to personalize the customer experience, sales and retention will improve.

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How Data Mining Creates Resale Opportunities With Existing Customers
Article
By Mo Zahabi

With auto sales volume slowing, many dealers are wondering how to acquire enough new customers to stay profitable. But dealers already have a gold mine of sales opportunities at their fingertips: their existing customers. Even if winning new customers becomes more difficult, there are more sales opportunities already in your database than you might think.

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Give Your CRM Good Data for More Profitable Customer Connections
Article
By Mark Vickery

One constant message we send to our customers is that your CRM is only as good as the data entered in it. The way data is captured, managed and utilized in the CRM is the key to customer acquisition and retention. So, why aren’t dealers focusing on utilizing their CRMs to generate more business from your known customer base?

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