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335617_Todays_customer_Blog_v1

Article

5 Keys of Marketing and Selling to Women

Women make 65% of new car purchases, yet dealerships often struggle to connect with women. Lori Wittman, General Manager of VinSolutions and Senior Vice President of Retail Dealer Solutions at Cox Automotive, recently shared her top tips for selling to women with Dealer Marketing Magazine. Read on for Lori’s insights on what women want when buying a vehicle.

18-VIN_0802_blogDDC_Blogand-Image_v2_1

Article

A Proactive Approach to Creating and Converting Leads

Opportunities are dwindling in today's market, and dealers can't afford to wait for customers to call them up. The dealers who succeed in an environment like this are the ones who don’t wait for leads to identify themselves. They proactively dig into their data for behavioral cues, and use it to improve the shopping experience.

VIN19-0039_TargetPro-Upsell-Campaign_Blog-Header_Week-2_600x336_V1

Article

Make the Most of Automated Emails

Dealerships have more opportunities than ever to connect with customers through email thanks to technology like email automation and segmentation tools. But dealers often fall short of making the email connection meaningful. Here are three ways to make sure you never miss the mark of your automation emails.

396278_VIN_Website_download

Webinar

Connecting with Customers After the Close

Move from one-size-fits-non marketing to marketing that stays relevant throughout your customers' life-cycle. It's time to go beyond email blasts and learn how to deliver timely, relevant messages through the right channel. Watch our webinar, Connecting with Customers after the Close to learn how.

Watch The Webinar

395660_top_of_mind_social

White Paper

How the Best Dealers Stay Top-of Mind

It's easier and cheaper to sell to current customers. Learn how to use loyalty programs to boost customer retention and stay top-of-mind. Download the white paper to begin developing your loyalty program today.

Download White Paper

396278_VIN_Website_download

Webinar

Go Pro: Harness the Power of Proactivity

Today’s most successful dealers are proactively confronting the current sales environment. They’re not waiting for opportunities to come to them. During this webinar, you'll learn how to use the right technology and techniques to take control of your dealership's success. Watch the webinar to learn how to harness the power of PROactivity and transform your dealership.

Watch The Webinar

335617-Ready_to_Buy_blog_v2

Article

Read the Signs Your Customers are Ready to Buy

One of the best ways to ensure your dealership continues to capture business is by anticipating customer needs – not waiting on customers to make the first move. Dealership software platforms are a treasure trove of data. But many dealers aren’t sure how to harness the powerful insights at their fingertips – and ultimately drive sales and retention.

Data_mining_blog

Article

How Data Mining Creates Resale Opportunities With Existing Customers

With auto sales volume slowing, many dealers are wondering how to acquire enough new customers to stay profitable. But dealers already have a gold mine of sales opportunities at their fingertips: their existing customers. Even if winning new customers becomes more difficult, there are more sales opportunities already in your database than you might think.

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