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Article

Dealer Success Stories: VinSolutions Texting

With nine out of 10 consumers interested in communicating with businesses via text messaging, many dealerships are using texts as a way to quickly and easily connect with customers. Learn more about these dealers’ success stories.

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Article

Find More Opportunities from Facebook

Consumers increasingly expect to be able to communicate with businesses via messaging apps, particularly Facebook. I Luckily, there’s already a tool to help you manage these customer messaging—your CRM.

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White Paper

Technology and the Transformation of Retail

As times, technologies and customers change, dealerships must adapt to shifts in customer buying behavior. Today’s customers want a more consultative relationship with their dealership, and one of the keys to providing this experience is leveraging advances in technology. See how artificial intelligence and automation can benefit your dealership.

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Article

3 Steps to Personalizing Your Digital Sales and Marketing

Your customers want a car buying journey that’s built around their individual interests. With the right technology, you can collect customer data, identify buying trends, and build a marketing plan that caters to your customers. Here’s more detail on these three important steps to personalizing your marketing efforts.

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Article

Get Up Close and Personal with Your Marketing Messages

Using customer information in your CRM, you can segment your customers based on common attributes and deliver more personalized, relevant marketing messages. Learn the importance of audience segmentation, the benefits of personalized messaging and how to get started.

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Article

Debunking the Myths behind Artificial Intelligence

With unsettling science fiction as a backdrop, it’s easy to see people are businesses are wary of artificial intelligence. But with myths and fears about artificial intelligence come opportunities for those dealerships willing to discover the truth.

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Article

Understand the Terms behind the Tech: Key AI Phrases

To understand how artificial intelligence can help your dealership, you should understand what artificial intelligence and other key related concepts mean.

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Article

Why Your Dealership’s Marketing Should Focus on Your Most Loyal Customers

With margins shrinking, dealerships need to get maximum value for their marketing dollars. You can use the information in your CRM to view your customer interaction records, but how do you decide which customers are the most valuable?

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Article

Think Like A Customer to Communicate More Effectively

When you spend each day immersed in CRM processes and focused on data capture, you can sometimes lose sight of the fact that your primary job is to build relationships with the human beings who may want to buy from your dealership. Here are some things you can do to help you achieve better customer relationships.

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Article

12 Reasons Your Dealership Should Have a Loyalty Program

Customer retention is more vital than ever, but many dealerships still focus more on gaining new customers than on getting more value out of the ones they already have. A great way to encourage retention is to create a formal loyalty program for your customers to join. Here are a few reasons it's worth your time.

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