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Dealership Resources

Webinars, white papers, guides and more on achieving dealership success.

Topic: Marketing — Make connections that count with these tips for effective dealership marketing, including best practices in email marketing, data mining

The Value of Outsourcing Your Dealership’s Marketing
Article
By Mo Zahabi

Outsourcing your dealership’s marketing can save costs and boost your brand’s perception. Plus, it can help you take full advantage of your data to give your customers a better, more personalized car buying experience.

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Introducing the 2019 VinSolutions Team Members of the Year
Article
By Caroline Murray

Earlier this month, VinSolutions hosted its annual All Hands meeting, a company-wide gathering to celebrate the previous year’s success and rally behind the vision for the future. We caught up with this year’s Team Members of the Year to hear more about their year and what this recognition means to them.

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4 Marketing Trends Dealers Need to Know
Article
By Mo Zahabi

When customer interests feel like a moving target, dealerships’ marketing efforts are often off the mark. By paying attention to changes in technology and marketing trends, dealerships can deliver more relevant, timely messages that catch their customers’ attention.  

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Get Up Close and Personal with Your Marketing Messages
Article
By Mo Zahabi

Using customer information in your CRM, you can segment your customers based on common attributes and deliver more personalized, relevant marketing messages. Learn the importance of audience segmentation, the benefits of personalized messaging and how to get started.

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Understand the Terms behind the Tech: Key AI Phrases 
Article
By Mo Zahabi

To understand how artificial intelligence can help your dealership, you should understand what artificial intelligence and other key related concepts mean.

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Podcast: The Challenges and Opportunities of Dealership Staffing
Article
By Caroline Murray

Improving dealership culture and employee retention creates an opportunity not only to reduce costs, but also to improve the customer experience – which will ultimately drive more sales. Learn more in this podcast featuring Chase Abbott.

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Debunking the Myths behind Artificial Intelligence
Article
By Mo Zahabi

With unsettling science fiction as a backdrop, it’s easy to see people are businesses are wary of artificial intelligence. But with myths and fears about artificial intelligence come opportunities for those dealerships willing to discover the truth.

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Make the Most of Automated Emails
Article
By Brian Schmid

Dealerships have more opportunities than ever to connect with customers through email thanks to technology like email automation and segmentation tools. But dealers often fall short of making the email connection meaningful. Here are three ways to make sure you never miss the mark of your automation emails.

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