Dealership Resources

Outsourcing your dealership’s marketing can save costs and boost your brand’s perception. Plus, it can help you take full advantage of your data to give your customers a better, more personalized car buying experience.

Earlier this month, VinSolutions hosted its annual All Hands meeting, a company-wide gathering to celebrate the previous year’s success and rally behind the vision for the future. We caught up with this year’s Team Members of the Year to hear more about their year and what this recognition means to them.

When customer interests feel like a moving target, dealerships’ marketing efforts are often off the mark. By paying attention to changes in technology and marketing trends, dealerships can deliver more relevant, timely messages that catch their customers’ attention.  

Using customer information in your CRM, you can segment your customers based on common attributes and deliver more personalized, relevant marketing messages. Learn the importance of audience segmentation, the benefits of personalized messaging and how to get started.

To understand how artificial intelligence can help your dealership, you should understand what artificial intelligence and other key related concepts mean.

Improving dealership culture and employee retention creates an opportunity not only to reduce costs, but also to improve the customer experience – which will ultimately drive more sales. Learn more in this podcast featuring Chase Abbott.

With unsettling science fiction as a backdrop, it’s easy to see people are businesses are wary of artificial intelligence. But with myths and fears about artificial intelligence come opportunities for those dealerships willing to discover the truth.

Dealerships have more opportunities than ever to connect with customers through email thanks to technology like email automation and segmentation tools. But dealers often fall short of making the email connection meaningful. Here are three ways to make sure you never miss the mark of your automation emails.