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Dealership Resources

Webinars, white papers, guides and more on achieving dealership success.

Topic: Marketing — Make connections that count with these tips for effective dealership marketing, including best practices in email marketing, data mining

Make the Most of Automated Emails
Article
By Brian Schmid

Dealerships have more opportunities than ever to connect with customers through email thanks to technology like email automation and segmentation tools. But dealers often fall short of making the email connection meaningful. Here are three ways to make sure you never miss the mark of your automation emails.

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Increase Marketing ROI with Nurture Campaigns
Article
By Brian Schmid

Every dealership is different, and there’s no magic wand for creating good marketing. But there are two areas that you should be taking advantage of to make the most of your marketing time and money: nurture campaigns and metrics. Automated nurture campaigns and metrics that matter can make a world of difference in your marketing ROI. 

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Podcast: The Challenges and Opportunities of Dealership Staffing
Article
By Caroline Murray

Improving dealership culture and employee retention creates an opportunity not only to reduce costs, but also to improve the customer experience – which will ultimately drive more sales. Learn more in this podcast featuring Chase Abbott.

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Almost Everyone Texts Today. How About Your Dealership?
Article
By Mark Vickery

Your customers are busy. They don’t want to have to read lengthy emails or take voice phone calls from your dealership when they could be receiving and sending convenient text messages instead.

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Debunking the Myths behind Artificial Intelligence
Article
By Mo Zahabi

With unsettling science fiction as a backdrop, it’s easy to see people are businesses are wary of artificial intelligence. But with myths and fears about artificial intelligence come opportunities for those dealerships willing to discover the truth.

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Understand the Terms behind the Tech: Key AI Phrases 
Article
By Mo Zahabi

To understand how artificial intelligence can help your dealership, you should understand what artificial intelligence and other key related concepts mean.

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Why Your Dealership’s Marketing Should Focus on Your Most Loyal Customers
Article
By Celeste Lindell

With margins shrinking, dealerships need to get maximum value for their marketing dollars. You can use the information in your CRM to view your customer interaction records, but how do you decide which customers are the most valuable?

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Using Video to Gain Customer Trust
Article
By Celeste Lindell

One of the trends that came across loud and clear in several of the sessions at this year’s VinWorx user summit is that video is an increasingly useful way to reach customers. Videos can be your opportunity to show people what makes your dealership different and why customers should buy from you.

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