Fullpath Audience Activation
AI-DRIVEN, PERSONALIZED
MARKETING
You may have heard—Cox Automotive has acquired Fullpath. That means a new generation of marketing automation is here.
Fullpath’s Audience Activation combines the power of AI and your dealership’s data, unified into an integrated CDP to power hyper-personalized email and SMS journeys that turn shopper records into showroom traffic.
MEET
AUDIENCE ACTIVATION
Drive more responses and appointments with automated, personalized campaigns that continuously adapt to shopper behavior.
AUTOMATED INTENT-BASED
CAMPAIGNS
Deliver targeted email and text marketing that drives high engagement.
- Hyper-Personalization: Relevant content is shown based on real-time shopper and inventory data.
- Self-Optimization: Campaigns automatically improve based on continuous A/B tests to subject lines and send times.
- Two-Way Conversations: AI handles SMS replies to answer questions and qualify leads.
EASY-TO-BUILD CUSTOM CAMPAIGNS
Easily send one-off campaigns for specific or timely promotions.
- Precise Audiences: Use recommended ready-to-go lists or build your own using a variety of filters.
- No-Code Email Editor: Customize and personalize campaigns in minutes, no HTML required.
- AI Content Generation: Let AI draft your copy based on the campaign’s description.
COMPREHENSIVE CAMPAIGN
ANALYTICS
Gain in-depth insight into campaign performance and influence on sales.
- Full Campaign Visibility: Review AI-created campaigns and AI-handled SMS conversations.
- Campaign Breakdowns: Compare campaign metrics, from engagement to sale, across campaign types.
- Data Visualizations: Track how performance is trending using easy-to-understand charts and tables.