AUTOMOTIVE MARKETING PLATFORM
THE RIGHT MESSAGE,
TO THE RIGHT SHOPPER,
AT THE RIGHT TIME
Maximize your efficiency and ROI with personalized, automated marketing across the car-buying journey.
The Power of One | Cox Automotive
AUTOMOTIVE MARKETING PLATFORM
THE RIGHT MESSAGE,
TO THE RIGHT SHOPPER,
AT THE RIGHT TIME
Maximize your efficiency and ROI with personalized, automated marketing across the car-buying journey.
Get More From Your Marketing
Automotive Marketing Platform leverages real-time data and Cox Automotive consumer insights to develop and execute effective one-to-one marketing campaigns at scale.
Leverage Automotive Marketing Platform to create Service Marketing Campaigns that target sold vehicles, inactive service customers, appointment reminders, and pinpoint desirable vehicle acquisitions from the service drive.
Enhance your used vehicle acquisition strategy and target in-market shoppers—before they even submit a lead—with Cox Automotive proprietary data, consumer online shopping behavior insights, and trade-in insights.
Determine the best next step for reaching out to your customers, without manual execution by your team. Boost engagement with automated, personalized “if/then” marketing journeys built from customer data.
Give your sales team full visibility into the marketing communications every customer has received and engaged with, directly in the customer record in CRM.
Connect with customers through their preferred means of communication—email, text message, direct mail, or Facebook Messenger—to personalize their experience.
Maximize the impact of your marketing with the help of an experienced automotive marketing expert, who provides ongoing support and strategic direction for your campaigns.
Quickly understand how your marketing channels are performing, and easily adjust your campaigns accordingly.
SEE HOW YOU CAN GET MORE OUT OF YOUR MARKETING AUTOMATION
ENGAGE CUSTOMERS WITH
PERSONALIZED LANDING PAGES
ENGAGE CUSTOMERS WITH
PERSONALIZED LANDING PAGES
Exclusively available to dealers with Automotive Marketing Platform and a Dealer.com
website, automatically send personalized landing pages that includes offer details
uniquely tailored to each individual customer.
REACH FURTHER WITH DIRECT MAIL
Expand your dealership’s lead generation and brand awareness through direct mail marketing. Communicate unique offers or seasonal promotions tailored to each customer—including personalized vehicle offers.
REACH FURTHER WITH DIRECT MAIL
Expand your dealership’s lead generation and brand awareness through direct mail marketing. Communicate unique offers or seasonal promotions tailored to each customer—including personalized vehicle offers.
Dealers with Automotive Marketing Platform see an average return of nearly ten times their investment in the tool.
Source: Based on analysis of customers receiving messages from Automotive Marketing Platform powered by VinSolutions from August 2022 to August 2023, analysis performed August 2023.
A PARTNER IN SUCCESS
Learn about the difference Automotive Marketing Platform has made for dealers like you.
MAXIMIZE YOUR MARKETING CO-OP DOLLARS
Automotive Marketing Platform is an OEM co-op program approved marketing solution. Contact us to find out how to claim or reallocate reimbursement funds to maximize your marketing results.
- Alfa Romeo
- Audi
- Buick
- BMW
- Chevrolet
- Chrysler
- Dodge
- Fiat
- Ford
- Genesis
- GMC
- Hyundai
- Jeep
- Kia
- Lincoln
- Maserati
- Mazda
- Porsche
- Ram
- Subaru
EVEN OUR DEMOS WORK HARDER
This is more than just a tour of the product. We’ll talk about your marketing today. We’ll discuss your processes and expectations, then show you how Automotive Marketing Platform can help you take your dealership to the next level.
FIND OUT HOW ELSE VINSOLUTIONS CAN STREAMLINE YOUR SALES PROCESS
Give your team the tools, insight and support it needs to drive more revenue.
How Eide Automotive Group Simplified and Personalized Marketing
With five stores and a large customer base, Eide Automotive Group found it difficult to deliver personalized, meaningful marketing messages at
scale. The dealership looked to
Automotive Marketing…
Automotive Marketing Made Simple in Seven Steps
Automotive Marketing Platform: Reach Today's Buyers Through Intelligent Marketing
Watch this webinar to learn how Automotive Marketing Platform powered by VinSolutions can help you target customers to deliver the personalized experience they expect.
Ready to drive more traffic to your store and close more deals?
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