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Home / Data and Insights

Data and Insights

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Closing the Dealership Data Gap to Improve the Consumer Experience

Chase Abbott, Vice President of Sales at Cox Automotive, joins Emma Hancock to discuss how dealers can take control of the quality of the consumer experience by leveraging quality, trusted data. …

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Article

AI-Powered Marketing: Predictive Insights for the Modern Dealer

Predictive insights and analytics are changing the way automotive dealerships operate. From optimizing marketing campaigns to predicting sales needs, predictive insights use Artificial Intelligence (A…

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Article

Evaluating Data and Predictive Insights to Close More Deals

In Cox Automotive’s 2024 Power of Data research study, four out of five dealers agree: Data can help them forecast trends, generate and capture demand, become more efficient, and maximize profits. And yet, only 26% of dealers are confident in insights provided by third-party vendors. The recent surge of third-party tools that provide data and

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Video

The Road to Improved Performance Begins Here

Performance Managers teach you to succeed in today’s retail environment.

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Article

Make Your Data Work for Your Dealership

The data in your dealership’s CRM has immense potential for creating and capturing demand, trend forecasting, and ultimately improving profitability. But a recent study from Cox Automotive revealed several reasons that dealerships aren’t gaining full value from the data they have available. Here are a few key ways in which dealerships can overcome common obstacles

Metrics that Matter

Performance Review: Metrics that Matter Close more deals with the right benchmarks, goals, and reports in this four-part Performance Management Roundtable. When it comes to the math and science of the car business, it pays to measure performance and leverage insights from VinSolutions CRM. Get a deep dive into metrics and best-practices from field experts…

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Case Study

Turning Customer Data into More Opportunity

At Mile High Acura, in Denver, Colorado, turning customer data into new opportunities has yielded great success with the help of VinSolutions Connect CRM and Connect Automotive Intelligence.

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My Data Is a Mess

My Data Is a Mess Dirty Data Drains Dealership Resources Bad data can cost companies 15% to 25% of revenue. Poor data quality is estimated to cost the U.S. economy more than $3 trillion per year, and dealerships with poor data hygiene and data integrations experience those losses in several forms. Sources: MIT Sloan…

Data Appends – Clean Customer Data, Fresh Results

DATA APPENDS AUTOMATE YOUR DATA HYGIENE ROUTINE The Challenge The Challenge Bad data costs the U.S. economy more than $3.1 trillion a year.* On average, a third of sales data is unusable.* For dealerships, that means losing money twice – once in the form of money and resources wasted and again in the form of…

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