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Home / Data and Insights / Page 2

Data and Insights

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CRS25-0076_Customer-Buyer-Journey_VIN_Customer-Buying-Trends_Blog-Image_1254x836_v2

Article

Your Dealership Action Plan: 3 Moves to Make Now

The 2024 Cox Automotive Car Buyer Journey Study reveals a shifting landscape in buyer behavior—one that rewards dealers who are proactive, data-driven, and digitally savvy. As a sales manager, general manager or dealer principal, your next move can make all the difference. Advancements in dealership technology have revolutionized the car buying experience, equipping dealers with

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Article

Five Dealership KPIs that Drive Results (and How to Use Them)

Traditional managers, focus on appointments and sales. We hear it all the time. How many appointments do we have and how many cars do we have out this month so far don’t get me wrong. That’s a very important piece. However, what part of your business is preventing growth from receiving the lead to getting

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Closing the Dealership Data Gap to Improve the Consumer Experience

Chase Abbott, Vice President of Sales at Cox Automotive, joins Emma Hancock to discuss how dealers can take control of the quality of the consumer experience by leveraging quality, trusted data. Key Takeaways: Timestamps 0:00 – 1:09 – Understanding Consumer Behavior Emma Hancock introduces the episode and asks Chase Abbott, Vice President of Sales at

Predictive_Insights_Blog-Image

Article

AI-Powered Marketing: Predictive Insights for the Modern Dealer

Predictive insights and analytics are changing the way automotive dealerships operate. From optimizing marketing campaigns to predicting sales needs, predictive insights use Artificial Intelligence (AI) and data to anticipate trends, improve decision-making, and boost efficiency. This guide will introduce you to the world of predictive insights, explain how they differ from predictive analytics, and highlight

vinsolutions-tl-blog-customer-data

Article

Evaluating Data and Predictive Insights to Close More Deals

In Cox Automotive’s 2024 Power of Data research study, four out of five dealers agree: Data can help them forecast trends, generate and capture demand, become more efficient, and maximize profits. And yet, only 26% of dealers are confident in insights provided by third-party vendors. The recent surge of third-party tools that provide data and

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Video

The Road to Improved Performance Begins Here

Performance Managers teach you to succeed in today’s retail environment.

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Article

Make Your Data Work for Your Dealership

The data in your dealership’s CRM has immense potential for creating and capturing demand, trend forecasting, and ultimately improving profitability. But a recent study from Cox Automotive revealed several reasons that dealerships aren’t gaining full value from the data they have available. Here are a few key ways in which dealerships can overcome common obstacles

Metrics that Matter

Performance Review: Metrics that Matter Close more deals with the right benchmarks, goals, and reports in this four-part Performance Management Roundtable. When it comes to the math and science of the car business, it pays to measure performance and leverage insights from VinSolutions CRM. Get a deep dive into metrics and best-practices from field experts…

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Case Study

Turning Customer Data into More Opportunity

At Mile High Acura, in Denver, Colorado, turning customer data into new opportunities has yielded great success with the help of VinSolutions Connect CRM and Connect Automotive Intelligence.

Download Case Study

My Data Is a Mess

My Data Is a Mess Dirty Data Drains Dealership Resources Bad data can cost companies 15% to 25% of revenue. Poor data quality is estimated to cost the U.S. economy more than $3 trillion per year, and dealerships with poor data hygiene and data integrations experience those losses in several forms. Sources: MIT Sloan…

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