Consumer Experience

My Digital Sales Process Isn’t Working Digital and Hybrid Sales Options Are No Longer Optional 64% of shoppers want to do more of the purchase steps online compared to the last time they purchased a vehicle. To compete in today’s market, your dealership must be able to facilitate a sale from anywhere, whether the customer…

My Customers Want Flexibility Outdated, Rigid Sales Processes Make Car Buying Harder 90% of consumers prefer a unique, personalized car-buying journey. The impact of customer experience on dealership results can’t be overstated. Two-thirds of consumers say they would pay more for a great experience. And yet many dealerships are still falling short; only 36% of consumers are…

MY CUSTOMER EXPERIENCE ISN’T GOOD ​ A Poor Experience Leads to Poor Results 2 in 3 consumers say that experienceis more important than price. The impact of customer experience on dealership results can’t be overstated. Two-thirds of consumers say they would pay more for a great experience. And yet many dealerships are still falling short; only 36%…