4m Read Article Dealer Perspectives on Implementing Digital Sales In a recent discussion with Chase Abbott and Mark Vickery for CBT News, Jason Tropp, Director of Marketing and IT at Goodwin Motor Group, shared how his dealership has implemented digital retailing to adapt to changing customer expectations. Read More
1m Read Case Study How Eide Automotive Group Simplifies and Personalizes Marketing With six stores and a large customer base, Eide Automotive Group found it difficult to deliver personalized, meaningful marketing messages at scale. Download Case Study
5m Read Article Data-Driven Tips for Selling to Every Generation from Gen Z to Baby Boomers Every customer is different, but their age can tell you a lot about how they might prefer to approach buying a car. Since the start of the pandemic, some key generational differences have emerged in reasons for delaying vehicle purchases and adjusting vehicle price range. Being aware of these generational nuances is one way to get ahead in this tight market. Read More
1m Read Article Infographic: 3 Reasons Digital Car Buying Is Here to Stay While the circumstances that led to the rise of digital retailing won’t last forever, many of the changes to the car buying process are here to stay. Read the infographic below to learn why, and download The Dealer’s Guide to Implementing a Digital Sales Experience to learn key next steps for navigating the new reality. Read More
4m Read Article How to Identify the Best Sales Opportunities from Your Data The sheer volume of data available can be overwhelming. But with a few key tools and processes, you can find the best sales opportunities, without any manual data analysis. Read More
5m Read Article 5 Steps to Help You Invest in the Right Dealership CRM Ultimately, the right CRM will help transform a dealership’s business, especially at a time when it might need a boost. But investing in the right CRM is a big decision. You can mitigate the risk and reap the rewards by following these steps. Read More
1m Read Guide The Dealer’s Guide to Implementing a Digital Sales Experience Customers demand a personalized, seamless dealership experience. This playbook will help you drive digital transformation at your dealership. Download The Guide
1m Read Guide Implementing Digital Sales: Navigating the New Reality The digital car buying experience has arrived, and it’s here to stay. If traditional, in-person car shoppers are the only customers you’re prepared to sell to effectively, you stand to lose a growing number of potential buyers who demand a more modern way to buy. Download The Guide
1m Read Guide Implementing Digital Sales: The Playbook The digital car buying experience has arrived, and it’s here to stay. That means dealers must adapt their processes to meet new digital and hybrid sales scenarios. But implementing a fully digital sales experience can be a significant undertaking for your dealership. Download The Guide
1m Read Guide Implementing Digital Sales: The Workbook You’ve learned how to shift your mindset to adapt to modern sales scenarios and what an optimal digital sales process looks like. Now learn how to make the changes needed to implement a digital sales process at your dealership. Download The Guide