Success Stories:
Success Stories: Tristan Rogers
Tristan Rogers of The Rogers Marketing Group has extensive experience using VinSolutions Automotive Marketing Platform for multiple stores.
Following the VinSolutions client workshop in Dallas-Ft. Worth, Tristan shared his perspective on the benefits of Automotive Marketing Platform. One benefit he noted: the ability to address multiple brand standards while customizing the customer journey.
The Power of One
Tristan works with stores that use Automotive Marketing Platform alongside other Cox Automotive solutions. He describes a recent situation where he was able to show a new general manager how a customer was shopping at a competitive dealer’s website – and reach out to that customer with a targeted message.
Right Message, Right Time, Right Customer
Automotive Marketing Platform makes it easier to prioritize the right message for each customer based on that customer’s purchase and/or service history, as well as recent engagement. This in turn drives accountability, because sales managers can view these opportunities from within social media.
Tristan describes his stores’ effective use of email and texting from Automotive Marketing Platform.
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