NADA 2020 — Las Vegas February 15–17
Turn data into sales with Connect Campaigns, TargetPro and TargetPro+
Capturing customer attention is a challenge. Generic – or worse, irrelevant – offers won’t cut through the clutter. Dealers must send customers customized, targeted messages. But finding the resources to create those messages presents a challenge of its own.
VinSolutions’ suite of marketing products, including Connect Campaigns, TargetPro and TargetPro+, empowers dealers with email marketing customization and segmentation tools to help increase marketing effectiveness and ROI.
Learn how Dorschel Automotive Group in Rochester, NY achieved a significant increase in lead-to-sale conversion rates using TargetPro’s targeted marketing campaigns.
Use Connect Campaigns’ pre-set segments to find profitable customer groups, and schedule the right messages to be sent at the right time.
Track deliverability and performance for each campaign on a single screen in the Connect Campaigns dashboard.
Personalize email templates with custom photos, videos and links. Present offers with Connect Campaigns based on buyers’ needs through email task, auto email and phone task.
Control which customers receive marketing messages and when with powerful segmentation building tools from TargetPro. Improve both sales and service retention by identifying equity positions, service dates and variance from current payment to target and customize automated campaigns.
If your dealership doesn’t have a dedicated internet marketing department, shift your marketing work to a dedicated TargetPro+ campaign manager, who will create and send the monthly campaigns to profitable customer segments.
GM added TargetPro/Pro+ to iMR and DTAP, which means GM dealers can be fully reimbursed for the insights of TargetPro and managed services of TargetPro+.