Webinars, white papers, guides and more on achieving dealership success.
When customer interests feel like a moving target, dealerships’ marketing efforts are often off the mark. By paying attention to changes in technology and marketing trends, dealerships can deliver more relevant, timely messages that catch their customers’ attention.
Using customer information in your CRM, you can segment your customers based on common attributes and deliver more personalized, relevant marketing messages. Learn the importance of audience segmentation, the benefits of personalized messaging and how to get started.
In most dealerships, inventory management is a reactive process. Inventory becomes available, and dealers react by deciding whether that vehicle is a good choice for their lot. But with today’s shrinking margins and plateauing new car sales, today’s most successful dealers are leaving reactive inventory management behind. Learn how to take a PROactive approach at your dealership.
We live in an age where technology provides dealerships with an immense amount of data about what customers want—but only if they read their buying signals correctly. The most successful dealers are indeed the proactive ones. For dealerships that use their CRMs religiously and enforce the process, all customer data that is needed to be successful is available in the tool. Learn how to convert on the three customer buying signals.
VinWorx is the industry’s largest CRM user summit. Learn all about this year’s event, why you should attend and how VinWorx can help you and your team unleash CRM superpowers.
At many auto dealerships, a game of Telephone is being played – with customer data. When customer data is entered and get re-entered into dealer software platform after dealer software platform, the transformation of information is often just as dramatic as that phrase in Telephone. But the results you get are far less funny.
Artificial intelligence is being called the next giant leap forward in auto retail. And savvy dealers are paying attention to the technology trends to implement these four artificial intelligence applications.
Good inventory management is all about having the cars your customers want. With the right tools and strategies, you can get the necessary insights into what customers want and how to deliver that perfect vehicle to them.