In automotive sales, the tools, technology and insights that help your sales professionals understand your customers will make the greatest impact on your business. Keeping up with emerging automotive tech trends not only changes how your sales team interacts with customers but also has the power to streamline the entire experience for consumers—from online interest to in-person and everything in between. Understanding how to work these trends into your workflows could help you outsmart and outsell the dealer down the street. 

Here, we will explore the top tech trends that your dealership needs to know in 2025 and how they can drive sales growth and enhance customer satisfaction. Join us at NADA 2025 to discover these trends firsthand and see how they can transform your dealership. 

Enhance the customer experience with omnichannel technology 

With new technologies emerging, consumers will likely explore different methods of buying cars. Your next buyer is already taking some mix of traditional in-store avenues, more modern online methods, and usually some combination of both.  

Today’s consumers want a consistent, connected car-buying journey. In fact, according to Cox Automotive’s Car Buyer Journey study, 43% of recent car buyers used an omnichannel approach, and 71% are likely to do so in the future. That means more than 7 out of 10 shoppers will use multiple channels—online, in-store or some combination—to make their next vehicle purchase. 

Meeting this new omnichannel car buyer will demand technology and tools that create a seamless experience by leveraging consumer insights and allowing customers to pick up right where they left off during their most recent shopping experience. 

At NADA 2025, you can experience omnichannel technology with VinSolutions Automotive Marketing Platform.  

• VinSolutions Automotive Marketing Platform lets you leverage actionable consumer data and insights to implement dynamic automated marketing campaigns across multiple channels.  

Boost sales opportunities with exclusive predictive insights 

Cox Automotive’s exclusive predictive insights, powered by artificial intelligence, give dealers more information about shoppers—their interests and probable purchase decisions. Implementing these actionable insights into your sales processes can allow your sales professionals to better understand your shoppers’ next moves and personalize each step of the purchase journey.  

AI-led automations are helping dealers to deliver the right marketing messages to the right shoppers via text marketing and special-order parts notifications. Knowing more about shoppers, beyond what they submit online, and proactively reaching out to them at every purchase step can help you to maximize the profitability of every interaction.  

At NADA 2025, you can harness this power to identify shoppers 8X more likely to buy. With technologies like GenAI, Deal Central, VinSolutions’ Virtual Assistant, and VinSolutions Predictive Insights, you can personalize every customer interaction and turn your data into more deals.  

• GenAI gives your team the tools to quickly generate engaging, personalized communications for your customers using VinSolutions Predictive Insights. 

• Deal Central empowers your team to close deals faster and increase back-end profits through a modern deal-making experience. 

• VinSolutions’ Virtual Assistant helps you to recognize returning customers through their inquiry details when chatting online. 

• VinSolutions Predictive Insights allows you to pull information, such as vehicles of interest, trade-ins, and more to create customized, personalized proposals that lead to more profitable deals. 

Harness industry-leading expertise to out-sell the competition 

Even as technologies like artificial intelligence continue to evolve the automotive sales landscape, strong, trusted partnership is still vital for dealership success. In fact, in 2025, industry-leading experience can help your dealership to take full advantage of the latest tech trends.  

As you implement new technologies, make sure that you have a partner working relentlessly behind the scenes to deliver customer experience infrastructure, a commitment to speed-to-response, connecting solutions, training and more. In other words, make sure that your technology partner is committed to and capable of growing with you.  

At NADA 2025, you’ll get a chance to meet with VinSolutions Performance Managers—real industry experts with real industry experience—to help your dealership’s sales personnel identify every opportunity and maintain healthy client relationships. As part of Cox Automotive, VinSolutions is committed to developing innovative automotive technologies that move your dealership forward, into 2025 and beyond.   

Schedule your VinSolutions demo at NADA 2025 to experience omnichannel technology, powerful artificial intelligence and automation, and unmatched industry leading expertise.