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Dealership Resources

Webinars, white papers, guides and more on achieving dealership success.

Topic: Customer Experience — From marketing personalization to process connectivity, learn from our auto retail experts on how to create a car-buying experience that builds customer loyalty.

Face – and Defeat – the Ugly Truth with the CRM
Article
By Mark Vickery

It’s an ugly truth in our industry – customers don’t like the car-buying process. According to a 2015 Autotrader Car Buyer of the Future Study, less than 1 percent of consumers like the current process. But there’s good news: dealers can greatly improve the car-buying process by simply making the most of the tools like VinSolutions Connect CRM that are already at their disposal.

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Give Your CRM Good Data for More Profitable Customer Connections
Article
By Mark Vickery

One constant message we send to our customers is that your CRM is only as good as the data entered in it. The way data is captured, managed and utilized in the CRM is the key to customer acquisition and retention. So, why aren’t dealers focusing on utilizing their CRMs to generate more business from your known customer base?

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The Business Case for Gratitude
Article
By Mark Vickery

It’s that time of year when we focus on how thankful we are for what we have. We go around the table and verbally express our gratitude for our friends, our family and the food in front of us. This year, I’m upping my thank you game, and I challenge you to the same in your dealership: for the benefit of your employees, your customers, and yourself. 

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