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The top five names Americans give their cars begin with the letter B. People love their cars; they are proud of them. Many of these proud car owners are even celebrating National Name Your Car Day today. Is your dealership helping customers celebrate by giving them personalized experience they expect?

This situation is happening to car shoppers at all kinds of dealerships – except these shoppers don’t find out their cart is empty until they arrive on your showroom floor. With a few basic steps, however, you can give your customers the shopping experience they expect – making them happier and your dealership more profitable.