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Dealership Resources

Webinars, white papers, guides and more on achieving dealership success.

Topic: Customer Experience — From marketing personalization to process connectivity, learn from our auto retail experts on how to create a car-buying experience that builds customer loyalty.

Improve Customer Retention with Loyalty Programs
Webinar
By Brian Schmid

Go beyond coupons — build lifetime customer value with instant gratification, progressive rewards and personalization. Watch our webinar to learn how to build a loyalty program that creates advocates for your dealership and increases lifetime customer value. 

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A Dealership Experience as Personal as Naming a Car
Article
By Caroline Murray

The top five names Americans give their cars begin with the letter B. People love their cars; they are proud of them. Many of these proud car owners are even celebrating National Name Your Car Day today. Is your dealership helping customers celebrate by giving them personalized experience they expect?

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Are Your Customers Feeling the Love?
Article
By Mark Vickery

Whether you think Valentine’s Day is the most romantic holiday of the year or an elaborate scheme by greeting card companies, it is upon us. We spend this time of year showing our loved ones we care, but is your dealership doing the same for your customers? Here’s a few key areas to keep in mind when evaluating your customer communications.

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Are You Giving Your Customers the Empty Cart Experience?
Article
By Caroline Murray

This situation is happening to car shoppers at all kinds of dealerships – except these shoppers don’t find out their cart is empty until they arrive on your showroom floor. With a few basic steps, however, you can give your customers the shopping experience they expect – making them happier and your dealership more profitable.

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New Year, Same Customers: Improving Retention in 2018
Article
By Mark Vickery

Many of us embrace the new year as a symbol of a clean slate in our personal lives, as a chance to start fresh. But if you’re starting from a “clean slate” at your dealership this new year, you’re likely missing out on big opportunities for customer retention, sales and improved profitability. Here are a few tips for improving customer retention and starting out the new year strong.  

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Ditch the Purple Gorilla: Create a Dealership for Today’s Customer
Article
By Chase Abbott

The average customer only spends 21 percent of the process with the dealer they buy the car from. Is your dealership set up to be proactive and make the most of that 21 percent of customers’ time? Or are you stuck in old processes built for old customer shopping patterns?

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Cementing the Service Relationship
Article
By Mark Vickery

Most dealers know that service is a huge revenue generator. On average, according to NADA, fixed ops gross profits contribute up to nearly half ofa dealership’s gross profit. And yet,most dealers are missing the mark when it comes to capturing service business and retaining customers.

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Meeting the Expectations of Today’s Customers
Article
By Caroline Murray

Customer expectations for the car shopping process are changing rapidly. VinSolutions Senior Director of Sales and Product Consulting Mo Zahabi and Joe Overby of Auto Remarketing caught up to chat about these expectations and how technology can help dealers meet them. Read on for highlights from their conversation.

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