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Dealership Resources

Webinars, white papers, guides and more on achieving dealership success.

Topic: Customer Experience — From marketing personalization to process connectivity, learn from our auto retail experts on how to create a car-buying experience that builds customer loyalty.

Make the Most of Automated Emails
Article
By Brian Schmid

Dealerships have more opportunities than ever to connect with customers through email thanks to technology like email automation and segmentation tools. But dealers often fall short of making the email connection meaningful. Here are three ways to make sure you never miss the mark of your automation emails.

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Almost Everyone Texts Today. How About Your Dealership?
Article
By Mark Vickery

Your customers are busy. They don’t want to have to read lengthy emails or take voice phone calls from your dealership when they could be receiving and sending convenient text messages instead.

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It’s Time to Shift to a Single View
Article
By Mo Zahabi

Today’s most successful dealers have transformed operations across their business see each customer as what they really are: one person. There are three major reasons for shifting your operations to be focused on a single view of the customer: data hygiene, streamlined workflow and customer connection quality.

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Demystify AI: How Artificial Intelligence Can Enhance Your Dealership
Webinar
By Mo Zahabi

Interest in artificial intelligence (AI) has exploded in the last several years. But what does artificial intelligence really mean, and what does it mean for your dealership? Watch this webinar to find out.

Access the Webinar
How to Make the Most of Your Labor Day Weekend Labors
Article
By Caroline Murray

Whew! Another big Labor Day weekend in the books. You’ve crossed t’s with your customers, dotted i’s with your sales team and may have even had a few brief moments for recovery in between, but the opportunity to use this big holiday weekend improve your dealership is just beginning. Taking a few extra follow-up steps can lead to big returns for your business.
 

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Webinar: Unleash Your CRM Secret Weapon
Webinar
By Mark Vickery

Learn how to unlock your CRM’s full potential.  

Watch the Webinar
Helena Motors
Case Study

The motto of Montana’s Helena Motors is “the way it ought to be.” This belief guides every customer interaction, and treating customers right has been the basis for much of their success.  However, the group was ready to take its customer experience to the next level. It wanted a technology solution to help streamline and track interactions with potential and current customers to personalize the buying journey, as well as increase efficiency. These needs
led Helena Motors to look for a new CRM provider.

Download the Case Study
3 Quick Ways to Collect More Customer Data
Article
By Celeste Lindell

For your CRM to help you make more sales, your dealership must consistently collect valid customer data. Every piece of information you collect about a customer is objectively valuable because it will help you contact them with opportunities and be more informed about their specific needs when you do.

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