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Dealership Resources

Webinars, white papers, guides and more on achieving dealership success.

Topic: Customer Experience — From marketing personalization to process connectivity, learn from our auto retail experts on how to create a car-buying experience that builds customer loyalty.

Article
Making the CRM the Hub of All Customer Communications
By Chase Abbott

To provide customers with the experience they want, the CRM has to be the hub of all customer communications. Only tracking emails or checking the box that you made a phone call won’t cut it.

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Article
How to Make the Most of Your Labor Day Weekend Labors
By Caroline Murray

Whew! Another big Labor Day weekend in the books. You’ve crossed t’s with your customers, dotted i’s with your sales team and may have even had a few brief moments for recovery in between, but the opportunity to use this big holiday weekend improve your dealership is just beginning. Taking a few extra follow-up steps can lead to big returns for your business.
 

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Article
Podcast: Adjusting CRM Processes to Improve Profitability
By Caroline Murray

Adjusting CRM processes regularly represents a great opportunity for improving efficiency, productivity and ROI. Listen to this podcast and learn more about the importance of up-to-date CRM processes and key actions to take when revisiting your processes.

Listen to the Podcast
Webinar
Webinar: Unleash Your CRM Secret Weapon
By Mark Vickery

Learn how to unlock your CRM’s full potential.  

Watch the Webinar
Article
Podcast: Meeting Customers’ Expectations in a Digital Era
By Caroline Murray

When you have a CRM with artificial intelligence capabilities, data analysis goes from arduous to automated, and dealership staff are freed up to what they do best – build customer relationships. 

Listen to the Podcast
Article
Podcast: Connecting the Online and In-store Shopping Experiences
By Caroline Murray

With the right strategies and tools, dealers can bridge the gap between the online and in-store shopping experiences and provide the personalized, cohesive shopping experience customer crave.  

Listen to the Podcast
Case Study
Helena Motors

The motto of Montana’s Helena Motors is “the way it ought to be.” This belief guides every customer interaction, and treating customers right has been the basis for much of their success.  However, the group was ready to take its customer experience to the next level. It wanted a technology solution to help streamline and track interactions with potential and current customers to personalize the buying journey, as well as increase efficiency. These needs
led Helena Motors to look for a new CRM provider.

Download the Case Study
Article
3 Quick Ways to Collect More Customer Data
By Celeste Lindell

For your CRM to help you make more sales, your dealership must consistently collect valid customer data. Every piece of information you collect about a customer is objectively valuable because it will help you contact them with opportunities and be more informed about their specific needs when you do.

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