>
Upcoming Event:

NADA 2019 — San Francisco January 25–27

Register Now
Request a Demo

Dealership Resources

Webinars, white papers, guides and more on achieving dealership success.

Topic: Customer Experience — From marketing personalization to process connectivity, learn from our auto retail experts on how to create a car-buying experience that builds customer loyalty.

Case Study
Helena Motors

The motto of Montana’s Helena Motors is “the way it ought to be.” This belief guides every customer interaction, and treating customers right has been the basis for much of their success.  However, the group was ready to take its customer experience to the next level. It wanted a technology solution to help streamline and track interactions with potential and current customers to personalize the buying journey, as well as increase efficiency. These needs
led Helena Motors to look for a new CRM provider.

Download the Case Study
Article
3 Quick Ways to Collect More Customer Data
By Celeste Lindell

For your CRM to help you make more sales, your dealership must consistently collect valid customer data. Every piece of information you collect about a customer is objectively valuable because it will help you contact them with opportunities and be more informed about their specific needs when you do.

Read more
Article
Almost Everyone Texts Today. How About Your Dealership?
By Mark Vickery

Your customers are busy. They don’t want to have to read lengthy emails or take voice phone calls from your dealership when they could be receiving and sending convenient text messages instead.

Read more
Article
Think Like A Customer to Communicate More Effectively
By Celeste Lindell

When you spend each day immersed in CRM processes and focused on data capture, you can sometimes lose sight of the fact that your primary job is to build relationships with the human beings who may want to buy from your dealership. Here are some things you can do to help you achieve better customer relationships.

Read more
Article
How To Convert on the 3 Customer Buying Signals
By Mo Zahabi

We live in an age where technology provides dealerships with an immense amount of data about what customers want—but only if they read their buying signals correctly. The most successful dealers are indeed the proactive ones. For dealerships that use their CRMs religiously and enforce the process, all customer data that is needed to be successful is available in the tool. Learn how to convert on the three customer buying signals.

Read More
Article
12 Reasons Your Dealership Should Have a Loyalty Program
By Celeste Lindell

Customer retention is more vital than ever, but many dealerships still focus more on gaining new customers than on getting more value out of the ones they already have. A great way to encourage retention is to create a formal loyalty program for your customers to join. Here are a few reasons it's worth your time. 

Read More
Guide
Building Better Connections

How do today's most successful dealers stay ahead? They measure their performance on a monthly basis, and manage their teams accordingly. Research done by VinSolutions indicates five specific metrics make dealers win more customers and close more deals. And you can measure all of them in your CRM. Download our free, printable guide to see how you stack up against best-in-class dealers. 

Download the Guide
Webinar
How the CRM Improves Customer Experience
By Mark Vickery

Dealers can learn to close deals more efficiently by targeting new and repeat business while personalizing the customer experience. Watch the webinar to learn how to maximize your CRM and improve the car buying experience. 

Watch the Webinar
Ready to drive more traffic to your store and close more deals? Request a demo