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Dealership Resources

Webinars, white papers, guides and more on achieving dealership success.

Topic: Customer Experience — From marketing personalization to process connectivity, learn from our auto retail experts on how to create a car-buying experience that builds customer loyalty.

Pro Tips From the Field: Retail Sales Transformation
Article

Dealers have done a great job transforming their sales model from the traditional, in-person environment to a fully immersive, digital retail experience in an extremely short amount of time. Savvy dealers lead the way in reimagining retail automotive with a total transformation of new initiatives for their sales teams, even launching new technologies for the entire business virtually along the way. In short, it’s been one heck of a year!

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Dealership Case Study: Connect Automotive Intelligence Boosts Results
Article
By Caroline Murray

With the help of VinSolutions Connect CRM, Mohawk Honda has been able to provide a positive, personalized buying experience for each customer, despite the challenges that come with a growing business and an abundance of customer data.

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Meeting Demands in the Age of the Customer
Article
By Mo Zahabi

One in three Americans would rather go to the DMV, do their taxes or sit in the middle airplane seat than go through the process of buying a car. In today's post-peak market, dealerships must adjust to the current business cycle: The Age of the Customer. Here’s a quick checklist to see if your dealership’s customer experience is up to the expectations of shoppers in the Age of the Customer.

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Help Your Sales Team Win Big with Data-Driven Coaching Tips
Article
By Mark Vickery

Salespeople are the bread and butter of any dealership operation. When the sales team has a good month, so does the business. However, as dealerships struggle to retain salespeople, it becomes more difficult to manage their performance and offset costs associated with staffing. With a transparent data-driven approach to coaching sales staff, dealers can leverage insights from their Customer Relationship Management (CRM) tool to coach dealership employees into a sales force to be reckoned with.  

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Mohawk Honda
Case Study

Mohawk Honda has built a successful dealership over the past 100 years with the core philosophy of providing a great customer experience. But with business growth and the need to manage an abundance of customer data, providing a positive buying experience has understandably become more challenging.

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Keep Up with Changing Customer Expectations
Article
By Chase Abbott

Today’s customers are changing. Now more than ever, they want to support businesses that look out for their best interests. With artificial intelligence and technology, you can give your customers the personalized buying experience they expect from a dealership and develop relationships with them that keep them coming back. 

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See Your Customers in a New Way at NADA
Article
By Chase Abbott

Industry conferences and trade shows are a great way to explore many new technology solutions quickly, and for automotive retail, no show can match the value and scope of the NADA annual conference and expo. Here’s a preview of what you’ll be able to see in the VinSolutions booth at NADA.

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How Unmatched Integrations Help You Outmatch Your Competition
Article
By Chase Abbott

Intelligent anticipation is the key to success in auto sales. By integrating with Cox Automotive solutions, including customer data from Kelley Blue Book, Autotrader and Dealer.com, Connect Automotive Intelligence gives dealers the insights they need to identify ready-to-buy customers – before the competition can. 

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