Article
Cementing the Service Relationship
Most dealers know that service is a huge revenue generator. On average, according to NADA, fixed ops gross profits contribute up to nearly half ofa dealership’s gross profit. And yet,most dealer…
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Topic: Customer Experience
— From marketing personalization to process connectivity, learn from our auto retail experts on how to create a car-buying experience that builds customer loyalty.
Article
The Business Case for Gratitude
It’s that time of year when we focus on how thankful we are for what we have. We go around the table and verbally express our gratitude for our friends, our family and the food in front of us. T…
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Article
Meeting Demands in the Age of the Customer
One in three Americans would rather go to the DMV, do their taxes or sit in the middle airplane seat than go through the process of buying a car. In today's post-peak market, dealerships must adj…
Article
A Dealership Experience as Personal as Naming a Car
The top five names Americans give their cars begin with the letter B. People love their cars; they are proud of them. Many of these proud car owners are even celebrating National Name Your Car Day tod…
Article
Give Your CRM Good Data for More Profitable Customer Connections
One constant message we send to our customers is that your CRM is only as good as the data entered in it. The way data is captured, managed and utilized in the CRM is the key to customer acquisition a…
Article
Are You Giving Your Customers the Empty Cart Experience?
This situation is happening to car shoppers at all kinds of dealerships – except these shoppers don’t find out their cart is empty until they arrive on your showroom floor. With a few basi…
Article
How to Make the Most of Your Labor Day Weekend Labors
Whew! Another big Labor Day weekend in the books. You’ve crossed t’s with your customers, dotted i’s with your sales team and may have even had a few brief moments for recovery in be…
Article
Face – and Defeat – the Ugly Truth with the CRM
It’s an ugly truth in our industry – customers don’t like the car-buying process. According to a 2015 Autotrader Car Buyer of the Future Study, less than 1 percent of consumers like…
Article
How to Get the Most Out of Customer Data by Using the Personal Touch
The auto industry is blessed with an abundance of data that can help us do our jobs better. But there are too many situations where that data is not used effectively – and customers’ expec…