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Article

Your Dealership Action Plan: 3 Moves to Make Now

The 2024 Cox Automotive Car Buyer Journey Study reveals a shifting landscape in buyer behavior—one that rewards dealers who are proactive, data-driven, and digitally savvy. As a sales manager, general manager or dealer principal, your next move can make all the difference. Advancements in dealership technology have revolutionized the car buying experience, equipping dealers with

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Article
Video

How AI is Helping Dealers Personalize the Consumer Experience

How AI is Powering Personalized Consumer Experiences The most successful dealerships always put people first. It’s a tried-and-true formula that has endured the test of time, not only in automotive retail, but in the wider business world. So, what role does a decidedly non-human artificial intelligence play in the next generation of automotive sales, and

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Article

Five Dealership KPIs that Drive Results (and How to Use Them)

Traditional managers, focus on appointments and sales. We hear it all the time. How many appointments do we have and how many cars do we have out this month so far don’t get me wrong. That’s a very important piece. However, what part of your business is preventing growth from receiving the lead to getting

Vin Sizzle Thumb

Article
Video

Streamline Sales with CRM Tools and AI-Driven Insights

Rising floor plan costs, growing advertising expenses, and broader economic volatility mean it’s getting harder for dealers to increase profitability. Navigating automotive retail today demands precision, efficiency, and an unwavering focus on customer relationships. More than a CRM provider, VinSolutions is a suite of tools that turn data into profit across the entire dealership.

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Article

AI-Powered Marketing: Predictive Insights for the Modern Dealer

Predictive insights and analytics are changing the way automotive dealerships operate. From optimizing marketing campaigns to predicting sales needs, predictive insights use Artificial Intelligence (AI) and data to anticipate trends, improve decision-making, and boost efficiency. This guide will introduce you to the world of predictive insights, explain how they differ from predictive analytics, and highlight

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Article

Evaluating Data and Predictive Insights to Close More Deals

In Cox Automotive’s 2024 Power of Data research study, four out of five dealers agree: Data can help them forecast trends, generate and capture demand, become more efficient, and maximize profits. And yet, only 26% of dealers are confident in insights provided by third-party vendors. The recent surge of third-party tools that provide data and

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Article

FORDDIRECT INTEGRATIONS: SMART VINCENT

The Smart VINCENT integration in VinSolutions CRM enables data to be pre-populated through FordDirect’s Data Edge program. This integration simplifies the dealer’s workflow by passing customer information from VinSolutions to Smart VINCENT with the click of a button, eliminating double data entry and saving time. Dealers can quickly view every vehicle incentive, rebate, discount, and

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Article

Virtual Sales Assistant 101: A Comprehensive Guide for Car Dealerships

Efficiency and customer satisfaction are crucial in the competitive world of automotive sales. What if you could enhance both with a single solution? Enter the virtual sales assistant—your dealership’s secret weapon for streamlining operations, enhancing customer relationships, and driving more sales. Virtual sales assistants have quickly become an essential tool for modern automotive dealerships, combining

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Article

Technology Trends to Drive Sales Growth and Customer Satisfaction in 2025

In automotive sales, the tools, technology and insights that help your sales professionals understand your customers will make the greatest impact on your business. Keeping up with emerging automotive tech trends not only changes how your sales team interacts with customers but also has the power to streamline the entire experience for consumers—from online interest

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Article

Make Your Data Work for Your Dealership

The data in your dealership’s CRM has immense potential for creating and capturing demand, trend forecasting, and ultimately improving profitability. But a recent study from Cox Automotive revealed several reasons that dealerships aren’t gaining full value from the data they have available. Here are a few key ways in which dealerships can overcome common obstacles

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