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Dealership Resources

Webinars, white papers, guides and more on achieving dealership success.

Article
Decrease Marketing Volume to Increase Sales
By Mo Zahabi

When creating dealership marketing campaigns, it is easy to fall into the trap of sending all your emails to all your customers. You’ve already spent the time and money to develop the email, and it doesn’t cost you anymore to send it out to a few more customers, so why not?

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Article
See you at NADA!
By Caroline Murray

NADA 2018 is just a few weeks away! We are so excited to connect with dealers at our booth in the Cox Automotive village and show off the new products that will help your dealership make every connection count. Here are a few highlights of the new products and features you’ll be able to experience at the VinSolutions booth this year.

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Article
A Dealership Experience as Personal as Naming a Car
By Caroline Murray

The top five names Americans give their cars begin with the letter B. People love their cars; they are proud of them. Many of these proud car owners are even celebrating National Name Your Car Day today. Is your dealership helping customers celebrate by giving them personalized experience they expect?

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Article
Building a Company Culture Geared to Succeed
By Chase Abbott

Watching this and experiencing different work cultures throughout my career, I have learned that in order to have an impactful company culture, you need to empower your workforce. There are dealerships where everyone loves each other and others where there is such a disconnect, it shocks me that management keeps people employed.

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Article
Are Your Customers Feeling the Love?
By Mark Vickery

Whether you think Valentine’s Day is the most romantic holiday of the year or an elaborate scheme by greeting card companies, it is upon us. We spend this time of year showing our loved ones we care, but is your dealership doing the same for your customers? Here’s a few key areas to keep in mind when evaluating your customer communications.

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Article
Are You Giving Your Customers the Empty Cart Experience?
By Caroline Murray

This situation is happening to car shoppers at all kinds of dealerships – except these shoppers don’t find out their cart is empty until they arrive on your showroom floor. With a few basic steps, however, you can give your customers the shopping experience they expect – making them happier and your dealership more profitable.

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Article
Sean Garrett Named CFO of the Year Honoree
By Celeste Lindell

Our very own Sean Garrett has been named a 2018 CFO of the Year honoree by the Kansas City Business Journal! He is among 16 Kansas City area honorees being recognized for outstanding performance in their roles as corporate financial stewards for public, private and nonprofit companies. We caught up with Sean to find out what this honor means to him and more.

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Article
Read the Signs Your Customers are Ready to Buy
By Mo Zahabi

One of the best ways to ensure your dealership continues to capture business is by anticipating customer needs – not waiting on customers to make the first move. Dealership software platforms are a treasure trove of data. But many dealers aren’t sure how to harness the powerful insights at their fingertips – and ultimately drive sales and retention.

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