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We live in an age where technology provides dealerships with an immense amount of data about what customers want—but only if they read their buying signals correctly. The most successful dealers are indeed the proactive ones. For dealerships that use their CRMs religiously and enforce the process, all customer data that is needed to be successful is available in the tool. Learn how to convert on the three customer buying signals.
We all know that margins are shrinking for dealerships and that it’s a trend that is likely to continue. With that in mind, it’s important to look for ways to preserve your dealership’s profits. Where should you start? The smart money’s on employee retention.
With margins shrinking, dealerships need to get maximum value for their marketing dollars. You can use the information in your CRM to view your customer interaction records, but how do you decide which customers are the most valuable?
For your CRM to help you make more sales, your dealership must consistently collect valid customer data. Every piece of information you collect about a customer is objectively valuable because it will help you contact them with opportunities and be more informed about their specific needs when you do.
Your customers are busy. They don’t want to have to read lengthy emails or take voice phone calls from your dealership when they could be receiving and sending convenient text messages instead.
One of the trends that came across loud and clear in several of the sessions at this year’s VinWorx user summit is that video is an increasingly useful way to reach customers. Videos can be your opportunity to show people what makes your dealership different and why customers should buy from you.
One of the highlights of VinWorx 2018, VinSolutions’ premier user summit, was the Connect CRM user panel. Dealers from across the country (and Canada!) took the stage to share their top CRM tips and tricks with other dealers in the audience.
When you spend each day immersed in CRM processes and focused on data capture, you can sometimes lose sight of the fact that your primary job is to build relationships with the human beings who may want to buy from your dealership. Here are some things you can do to help you achieve better customer relationships.
Earlier this summer, VinSolutions joined its Kansas City-based partner companies Xtime and Dealer.com to participate in Cox Automotive’s Drive Away Hunger campaign. For the campaign, Cox Automotive companies teamed up with Feeding America in the U.S. to reach more than 40 million people through food pantries, soup kitchens, shelters and other community-based agencies across the country.
What happens when your salespeople have had time to get to know your CRM, but the improvements aren’t materializing or are less dramatic than you’d hoped? Assuming your staff is using the CRM as well as they can in accordance with the processes you’ve set up, the problem might be with the CRM itself.