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Dealership Resources

Webinars, white papers, guides and more on achieving dealership success.

Better Data. Better Leads. Better Deals.
Article

When car shoppers search online, they leave behind a trail of valuable information about their interests and intents. And with the right tools, your dealership can identify the power in those buying signals.  Learn how you can anticipate customer behavior, drive efficiency, deliver actionable insights, and improve results. 

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Dealer Perspectives on Implementing Digital Sales
Article

In a recent discussion with Chase Abbott and Mark Vickery for CBT News, Jason Tropp, Director of Marketing and IT at Goodwin Motor Group, shared how his dealership has implemented digital retailing to adapt to changing customer expectations.

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How Eide Automotive Group Simplified and Personalized Marketing
Case Study

With five stores and a large customer base, Eide Automotive Group found it difficult to deliver personalized, meaningful marketing messages at scale. The dealership looked to Automotive Marketing Platform powered by VinSolutions to streamline their marketing efforts and to reach customers with the right messages at the right time.

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The Dealer’s Guide to Implementing a Digital Sales Experience
Guide

Now more than ever, car sales and service customers demand a personalized, seamless dealership experience. This playbook will help you drive digital transformation at your dealership, with key action items for reinvigorating your sales operations and reimagining your road to the sale

Get The Guide
Data-Driven Tips for Selling to Every Generation from Gen Z to Baby Boomers
Article
By Chase Abbott

Every customer is different, but their age can tell you a lot about how they might prefer to approach buying a car. Since the start of the pandemic, some key generational differences have emerged in reasons for delaying vehicle purchases and adjusting vehicle price range. Being aware of these generational nuances is one way to get ahead in this tight market. 

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Infographic: 3 Reasons Digital Car Buying Is Here to Stay
Article

While the circumstances that led to the rise of digital retailing won’t last forever, many of the changes to the car buying process are here to stay. Read the infographic below to learn why, and download The Dealer’s Guide to Implementing a Digital Sales Experience to learn key next steps for navigating the new reality.  

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How to Identify the Best Sales Opportunities from Your Data
Article

Most dealership software platforms capture customer data in some way, but the sheer volume of data available can be overwhelming for a lot of dealers. But with a few key tools and processes, you can find the best sales opportunities, without any manual data analysis. 

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 Implementing Digital Sales: The Workbook
Guide

You’ve learned how to shift your mindset to adapt to modern sales scenarios and what an optimal digital sales process looks like. Now learn how to make the changes needed to implement a digital sales process at your dealership.

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Ready to drive more traffic to your store and close more deals? Request a demo