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Dealership Resources

Webinars, white papers, guides and more on achieving dealership success.

Article
Is It Time to Reevaluate Your Dealership’s CRM?
By Mark Vickery

What happens when your salespeople have had time to get to know your CRM, but the improvements aren’t materializing or are less dramatic than you’d hoped? Assuming your staff is using the CRM as well as they can in accordance with the processes you’ve set up, the problem might be with the CRM itself.

Article
Our Team In the News
By Celeste Lindell

With all the news out there these days, it’s easy to miss must-read articles. So we’ve curated some of the best stories from the past couple of weeks – ones featuring our team members! Check out the interesting insights in the news from the VinSolutions team.

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Article
12 Reasons Your Dealership Should Have a Loyalty Program
By Celeste Lindell

Customer retention is more vital than ever, but many dealerships still focus more on gaining new customers than on getting more value out of the ones they already have. A great way to encourage retention is to create a formal loyalty program for your customers to join. Here are a few reasons it's worth your time. 

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Article
Four Types of Customer Retention Offers
By Celeste Lindell

Personalized. Customized. Targeted. These are key attributes of marketing campaigns that drive customer retention. And creating personalized, customized and targeted campaigns is a more attainable goal than you might think if you have the right tools – and know how to use them correctly.

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Guide
Building Better Connections

How do today's most successful dealers stay ahead? They measure their performance on a monthly basis, and manage their teams accordingly. Research done by VinSolutions indicates five specific metrics make dealers win more customers and close more deals. And you can measure all of them in your CRM. Download our free, printable guide to see how you stack up against best-in-class dealers. 

Download the Guide
Webinar
How the CRM Improves Customer Experience
By Mark Vickery

Dealers can learn to close deals more efficiently by targeting new and repeat business while personalizing the customer experience. Watch the webinar to learn how to maximize your CRM and improve the car buying experience. 

Watch the Webinar
Article
3 Ways Best-in-Class Dealers Make the Most of Their CRM
By Celeste Lindell

Your dealership’s CRM has some obvious benefits for gathering customer information and making the sales process more streamlined. However, it’s not enough to just use the basic features and hope to close more sales and increase customer retention. Here are three key areas to investigate at your dealership to determine if your CRM is working as hard as it could be.

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Case Study
Ron Marhofer Auto Group

The management team at Ron Marhofer knew the group needed a more streamlined online-to-in-store process to deliver the best customer experience, and better CRM data to drive coaching opportunities and clearer understanding of their customers. Download the case study to learn how VinSolutions Connect CRM elevated the customer experience and helped drive sales.

Download the Case Study
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