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Webinars, white papers, guides and more on achieving dealership success.
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Your customers want a car buying journey that’s built around their individual interests. With the right technology, you can collect customer data, identify buying trends and build a marketing plan that caters to your customers. Here’s more detail on these three important steps to personalizing your marketing efforts.
Outsourcing your dealership’s marketing can save costs and boost your brand’s perception. Plus, it can help you take full advantage of your data to give your customers a better, more personalized car buying experience.
As times, technologies and customers change, dealerships must adapt to shifts in customer buying behavior. Today’s customers want a more consultative relationship with their dealership, and one of the keys to providing this experience is leveraging advances in technology. See how artificial intelligence and automation can benefit your dealership.
Serra Honda Grandville built a successful dealership based on the fundamentals of good old-fashioned communication (like greeting every customer at the door) and working hard to develop and maintain healthy customer relationships.
The dealership management team at Ron Marhofer knew the sales group needed a more streamlined online-to-in-store process to deliver the best dealership experience to customers. At the same time, they needed better CRM software data to drive sales coaching opportunities and a clearer understanding of the dealership’s customers. With these must-haves in mind, the dealer group turned to VinSolutions Connect CRM. Upon implementing VinSolutions' CRM, the dealer group gained access to:
In most dealerships, inventory management is a reactive process. Inventory becomes available, and dealers react by deciding whether that vehicle is a good choice for their lot. But with today’s shrinking margins and plateauing new car sales, today’s most successful dealers are leaving reactive inventory management behind. Learn how to take a PROactive approach at your dealership.
At many auto dealerships, a game of Telephone is being played – with customer data. When customer data is entered and get re-entered into dealer software platform after dealer software platform, the transformation of information is often just as dramatic as that phrase in Telephone. But the results you get are far less funny.
Finding the right CRM to help you manage your customer relationships requires some research. To get the most out of your CRM investment, get to know your customers communication preferences, your new CRM provider and your unique business needs.
Spring cleaning isn’t just for the storage shelves in your garage. Most dealership CRMs’ data, processes and training could use a good spring cleaning too.
Adjusting CRM processes regularly represents a great opportunity for improving efficiency, productivity and ROI. Listen to this podcast and learn more about the importance of up-to-date CRM processes and key actions to take when revisiting your processes.