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Personalized. Customized. Targeted. These are key attributes of marketing campaigns that drive customer retention. And creating personalized, customized and targeted campaigns is a more attainable goal than you might think if you have the right tools – and know how to use them correctly.
Customer retention is more vital than ever, but many dealerships still focus more on gaining new customers than on getting more value out of the ones they already have. A great way to encourage retention is to create a formal loyalty program for your customers to join. Here are a few reasons it's worth your time.
Women make 65% of new car purchases, yet dealerships often struggle to connect with women. Lori Wittman, General Manager of VinSolutions and Senior Vice President of Retail Dealer Solutions at Cox Automotive, recently shared her top tips for selling to women with Dealer Marketing Magazine. Read on for Lori’s insights on what women want when buying a vehicle.
You know your dealership’s CRM is a key part of winning sales — but how well are you using it? This quick assessment makes it easy to find out. All we ask is that you take just five minutes to answer five important questions, and we’ll get right back to you with a letter grade on your CRM utilization.
You know your dealership’s CRM is a key part of winning sales — but how well are you using it? It’s a question easier asked than answered, but it’s worth making the effort to figure out. So how can you begin to evaluate how well your dealership is utilizing your CRM? These five metrics are often a good place to start.
With Independence Day falling on a Wednesday this year, many car buyers will be using the extra-long weekend to shop Fourth of July deals. Whether your sales numbers skyrocket or fizzle out can depend on the kind of customer service experience you provide for those shoppers. Here are some tips to help ensure that you give customers an experience they’ll ooh and ahh about.
In most dealerships, inventory management is a reactive process. Inventory becomes available, and dealers react by deciding whether that vehicle is a good choice for their lot. But with today’s shrinking margins and plateauing new car sales, today’s most successful dealers are leaving reactive inventory management behind. Learn how to take a PROactive approach at your dealership.
Dealers need to recognize that process changes that may seem painful in the short term are critical to long-term success.To make the most of their CRM and drive success, dealers must not only trust their existing processes, but also recognize when it’s time to revisit those processes. Then they must fully commit to trusting those new processes. Learn how to improve your CRM processes for long-term success.
We’re excited to share that VinSolutions was one of 15 companies honored as Champions of Business by the Kansas City Business Journal, a distinction given to Kansas City companies that are innovators in their fields, have strong financial performance and give back to their communities.
Our very own Sean Garrett has been named a 2018 CFO of the Year honoree by the Kansas City Business Journal! He is among 16 Kansas City area honorees being recognized for outstanding performance in their roles as corporate financial stewards for public, private and nonprofit companies. We caught up with Sean to find out what this honor means to him and more.