Webinars, white papers, guides and more on achieving dealership success.
With all of the unique challenges your dealership might be facing today, it can be difficult to prioritize what tasks are most important. By prioritizing customers, responding appropriately, and optimizing your data for future success, you can spend time taking action that actually matters to your business.
Your customers want a car buying journey that’s built around their individual interests. With the right technology, you can collect customer data, identify buying trends, and build a marketing plan that caters to your customers. Here’s more detail on these three important steps to personalizing your marketing efforts.
When car shoppers search online, they leave behind a trail of valuable information about their interests and intents. And with the right tools, your dealership can identify the power in those buying signals. Learn how you can anticipate customer behavior, drive efficiency, deliver actionable insights, and improve results.
In a recent discussion with Chase Abbott and Mark Vickery for CBT News, Jason Tropp, Director of Marketing and IT at Goodwin Motor Group, shared how his dealership has implemented digital retailing to adapt to changing customer expectations.
With five stores and a large customer base, Eide Automotive Group found it difficult to deliver personalized, meaningful marketing messages at scale. The dealership looked to Automotive Marketing Platform powered by VinSolutions to streamline their marketing efforts and to reach customers with the right messages at the right time.
Now more than ever, car sales and service customers demand a personalized, seamless dealership experience. This playbook will help you drive digital transformation at your dealership, with key action items for reinvigorating your sales operations and reimagining your road to the sale
Every customer is different, but their age can tell you a lot about how they might prefer to approach buying a car. Since the start of the pandemic, some key generational differences have emerged in reasons for delaying vehicle purchases and adjusting vehicle price range. Being aware of these generational nuances is one way to get ahead in this tight market.
While the circumstances that led to the rise of digital retailing won’t last forever, many of the changes to the car buying process are here to stay. Read the infographic below to learn why, and download The Dealer’s Guide to Implementing a Digital Sales Experience to learn key next steps for navigating the new reality.
Most dealership software platforms capture customer data in some way, but the sheer volume of data available can be overwhelming for a lot of dealers. But with a few key tools and processes, you can find the best sales opportunities, without any manual data analysis.
You’ve learned how to shift your mindset to adapt to modern sales scenarios and what an optimal digital sales process looks like. Now learn how to make the changes needed to implement a digital sales process at your dealership.