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With all of the unique challenges your dealership might be facing today, it can be difficult to prioritize what tasks are most important. By prioritizing customers, responding appropriately, and optimizing your data for future success, you can spend time taking action that actually matters to your business.
Your customers want a car buying journey that’s built around their individual interests. With the right technology, you can collect customer data, identify buying trends, and build a marketing plan that caters to your customers. Here’s more detail on these three important steps to personalizing your marketing efforts.
While the circumstances that led to the rise of digital retailing won’t last forever, many of the changes to the car buying process are here to stay. Read the infographic below to learn why, and download The Dealer’s Guide to Implementing a Digital Sales Experience to learn key next steps for navigating the new reality.
Most dealership software platforms capture customer data in some way, but the sheer volume of data available can be overwhelming for a lot of dealers. But with a few key tools and processes, you can find the best sales opportunities, without any manual data analysis.
You’ve learned how to shift your mindset to adapt to modern sales scenarios and what an optimal digital sales process looks like. Now learn how to make the changes needed to implement a digital sales process at your dealership.
The digital car buying experience has arrived, and it’s here to stay. That means dealers must adapt their processes to meet new digital and hybrid sales scenarios. But implementing a fully digital sales experience can be a significant undertaking for your dealership.
The digital car buying experience has arrived, and it’s here to stay. If traditional, in-person car shoppers are the only customers you’re prepared to sell to effectively, you stand to lose a growing number of potential buyers who demand a more modern way to buy.
Now more than ever, car sales and service customers demand a personalized, seamless dealership experience. This playbook will help you drive digital transformation at your dealership, with key action items for reinvigorating your sales operations and reimagining your road to the sale
Ultimately, the right CRM will help transform a dealership’s business, especially at a time when it might need a boost. But investing in the right CRM is a big decision. You can mitigate the risk and reap the rewards by following these steps.
Now more than ever, a streamlined workflow is key to the success of digital sales, and integrations between your dealership CRM and digital retailing solutions are critical. Here are three ways these integrated tools can enhance your digital sales process, improve the customer experience, and boost results.