1m Read Webinar Key Performance Indicators to Keep Your Dealership On Track A VinSolutions Masterclass on Improving Performance Recorded live on Oct. 11, 2023 Measuring data leads to optimization. But, with so much data at your fingertips, you need to know where to focus first. Designed with managers in mind, this VinSolutions recorded workshop will teach you to monitor and improve specific KPIs to generate more revenue Watch The Webinar
1m Read ArticleVideo Video | Methods for Maximizing the Customer Lifetime Value of Car Buyers Video Understanding how to use a car buyer’s data is key to maximizing customer lifetime value. Chad Agler, Senior Director of Product Management at Cox Automotive, explains how data and actionable insights can help dealers turn car buyers into customers for life. Read More
1m Read ArticleQuick Tips Quick Tip: Identify Leads in Active Inventory Use this report to find potential buyers for aging inventory, specific models, and more. Read More
5m Read Article Automotive Marketing Made Simple in Seven Steps Marketing in the automotive industry is no simple task. Dealers invest significant amounts of their time and budgets to develop content and marketing campaigns. And, despite these best efforts, it can be extremely difficult to cut through the noise and successfully connect with the right buyers. Let’s face it: automotive marketing can feel high risk, Read More
1m Read ArticleQuick Tips Quick Tip: Sourcing Inventory from Service Appointments Performance Manager Jon Miles shows you how to filter by make, model and estimated equity to source inventory for your frontline. Read More
1m Read ArticleQuick Tips Quick Tip: Using Stronger Pencils to Preserve Gross Trade-in valuation can be a sticking point, and many customers need to be reassured they are getting a square deal. Performance Manager Jon Miles shows how you can reduce trips to the sales desk. Read More
1m Read Quick TipsVideo Quick Tip: Self Help in CRM Ever need a reminder of how to do something within Connect CRM? Help is just a click away. Performance Manager Laura Beckley explains how the Self Help feature walks you through key workflow steps. Watch Now
1m Read ArticleVideo Video | Forward-Thinking Sales and Marketing Strategies Learn from Mark Vickery, senior director of performance management at Cox Automotive, how today’s most successful dealerships are implementing advanced sales and marketing tactics. Read More
1m Read Case Study Northtown Automotive Delivers Ultimate Car Buying Experience Northtown Automotive, based in Amherst, New York, has always been committed to giving customers the ultimate car buying experience: first-class service, state-of-the-art facilities, and the technologies shoppers want. In the span of a few decades, this customer-first philosophy has helped their business grow from a small used-car operation to include 11 dealerships, representing 20 franchises. Download Case Study
3m Read ArticleGuide Adopt the Sales and Marketing Strategies of Today’s Most Successful Dealers Forward-thinking dealers aren’t only more technologically advanced; they are more profitable too. These dealers use data to implement specific sales and marketing strategies to attract more customers, manage leads more effectively, and advance their businesses. Read More