1m Read White Paper Technology and the Transformation of Retail As times, technologies and customers change, dealerships must adapt to shifts in customer buying behavior. Today’s customers want a more consultative relationship with their dealership, and one of the keys to providing this experience is leveraging advances in technology. See how artificial intelligence and automation can benefit your dealership. Download White Paper
4m Read Article 3 Steps to Personalizing Your Digital Sales and Marketing Your customers want a car buying journey that’s built around their individual interests. With the right technology, you can collect customer data, identify buying trends, and build a marketing plan that caters to your customers. Here’s more detail on these three important steps to personalizing your marketing efforts. Read More
1m Read Case Study Serra Honda Grandville See how Serra Honda Grandville has used VinSolutions CRM to boost employee performance, including improving data collection, customer communication, and lead-to-appointment ratios. Download Case Study
3m Read Article Get Up Close and Personal with Your Marketing Messages Using customer information in your CRM, you can segment your customers based on common attributes and deliver more personalized, relevant marketing messages. Learn the importance of audience segmentation, the benefits of personalized messaging and how to get started. Read More
5m Read Article 4 Tough Questions to Move Past “Just OK” Dealership CRM Mediocrity might work for some goods and services, but not for a dealership’s customer relationship management system. To determine if your CRM is “just ok,” ask yourself four tough questions about your dealership technology. Read More
3m Read Article Is Your Text Messaging Strategy Meeting Customer Expectations? Texting can dramatically change the way dealerships engage with customers. With the right strategy and the right technology, texting can help improve communications and customer interactions. Read More
4m Read Article Understand the Terms behind the Tech: Key AI Phrases To understand how artificial intelligence can help your dealership, you should understand what artificial intelligence and other key related concepts mean. Read More
4m Read Article Debunking the Myths behind Artificial Intelligence With unsettling science fiction as a backdrop, it’s easy to see people are businesses are wary of artificial intelligence. But with myths and fears about artificial intelligence come opportunities for those dealerships willing to discover the truth. Read More
1m Read Article Podcast: Adjusting CRM Processes to Improve Profitability Adjusting CRM processes regularly represents a great opportunity for improving efficiency, productivity and ROI. Listen to this podcast and learn more about the importance of up-to-date CRM processes and key actions to take when revisiting your processes. Listen to the Podcast
5m Read Article Spring Cleaning for Your CRM Spring cleaning isn’t just for the storage shelves in your garage. Most dealership CRMs’ data, processes and training could use a good spring cleaning too. Read More