1m Read Article How to Implement and Optimize a Digital Sales Experience Facilitating digital car sales is no longer a question of “if” or “when,” but “how.” Here are key action items for implementing and optimizing a digital sales experience. Read More
3m Read Article What’s New in Dealership Software: Highlights from Cox Automotive Experience and NADA Show 2021 Our industry’s biggest events might have gone virtual this year. Check out these highlights from Cox Automotive Experience and NADA Show 2021. Read More
1m Read Article Better Data. Better Leads. Better Deals. When car shoppers search online, they leave behind a trail of valuable information about their intents. And with the right tools, your dealership can identify the power in those buying signals. Read More
1m Read Article How Dealers Like You Are Finding More Opportunities Even in the most competitive markets, opportunities to sell more cars are out there—if you know where to look. All sales start with a lead, but not all leads start with a submitted form. If you’re waiting for a customer to submit a form or call your store before you reach out to them, you might be Read More
5m Read News Release Vinessa Allows Salespeople to Lean on Tech to Maximize Sales Opportunities Without Maxing Out Dealership Resources VinSolutions’ AI-powered, CRM-integrated virtual assistant, allows salespeople to prioritize their time more efficiently thanks to the ability to vet leads by providing human-like customer engagement at the early stages. Read More
5m Read News Release VinSolutions Introduces Its Automotive Marketing Platform to Help Dealers Take Charge of Their Campaigns The Automated Marketing Platform joins VinSolutions’ portfolio of products that leverage data science and artificial intelligence, including Connect Automotive Intelligence. Read More
4m Read Article Dealer Perspectives on Implementing Digital Sales In a recent discussion with Chase Abbott and Mark Vickery for CBT News, Jason Tropp, Director of Marketing and IT at Goodwin Motor Group, shared how his dealership has implemented digital retailing to adapt to changing customer expectations. Read More
1m Read Case Study How Eide Automotive Group Simplifies and Personalizes Marketing With six stores and a large customer base, Eide Automotive Group found it difficult to deliver personalized, meaningful marketing messages at scale. Download Case Study
5m Read Article Data-Driven Tips for Selling to Every Generation from Gen Z to Baby Boomers Every customer is different, but their age can tell you a lot about how they might prefer to approach buying a car. Since the start of the pandemic, some key generational differences have emerged in reasons for delaying vehicle purchases and adjusting vehicle price range. Being aware of these generational nuances is one way to get ahead in this tight market. Read More
1m Read Article Infographic: 3 Reasons Digital Car Buying Is Here to Stay While the circumstances that led to the rise of digital retailing won’t last forever, many of the changes to the car buying process are here to stay. Read the infographic below to learn why, and download The Dealer’s Guide to Implementing a Digital Sales Experience to learn key next steps for navigating the new reality. Read More