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Article

Car Buyers are Making Decisions Faster — Here’s How You Win

Summary: The latest data shows a meaningful shift. Buyers are reaching decisions faster, and with more confidence than before. According to the 2025 Cox Automotive Car Buyer Journey Study, satisfaction is at an all-time high, and buyers are moving through the process more efficiently. That combination changes the game. When buyers feel ready to move sooner, the dealership that earns attention and

Unlock the 4 Proven Drivers of Shopper Satisfaction

eBook

Unlock the 4 Proven Drivers of Shopper Satisfaction

Download the Quick Guide: How Top Dealers Are Delivering the Experience Your Customers Expect Turn Data Into Deals—Every Step of the Way Today’s car buyers want more than a transaction—they want control, clarity, and confidence at every touchpoint. Dealers who deliver on these expectations are seeing real results: more than 2x greater efficiency and nearly

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Article

Your Dealership Action Plan: 3 Moves to Make Now

The 2024 Cox Automotive Car Buyer Journey Study reveals a shifting landscape in buyer behavior—one that rewards dealers who are proactive, data-driven, and digitally savvy. As a sales manager, general manager or dealer principal, your next move can make all the difference. Advancements in dealership technology have revolutionized the car buying experience, equipping dealers with

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Article

Five Dealership KPIs that Drive Results (and How to Use Them)

Traditional managers, focus on appointments and sales. We hear it all the time. How many appointments do we have and how many cars do we have out this month so far don’t get me wrong. That’s a very important piece. However, what part of your business is preventing growth from receiving the lead to getting

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Closing the Dealership Data Gap to Improve the Consumer Experience

Chase Abbott, Vice President of Sales at Cox Automotive, joins Emma Hancock to discuss how dealers can take control of the quality of the consumer experience by leveraging quality, trusted data. Key Takeaways: Timestamps 0:00 – 1:09 – Understanding Consumer Behavior Emma Hancock introduces the episode and asks Chase Abbott, Vice President of Sales at

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Article

AI-Powered Marketing: Predictive Insights for the Modern Dealer

Predictive insights and analytics are changing the way automotive dealerships operate. From optimizing marketing campaigns to predicting sales needs, predictive insights use Artificial Intelligence (AI) and data to anticipate trends, improve decision-making, and boost efficiency. This guide will introduce you to the world of predictive insights, explain how they differ from predictive analytics, and highlight

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Article

Evaluating Data and Predictive Insights to Close More Deals

In Cox Automotive’s 2024 Power of Data research study, four out of five dealers agree: Data can help them forecast trends, generate and capture demand, become more efficient, and maximize profits. And yet, only 26% of dealers are confident in insights provided by third-party vendors. The recent surge of third-party tools that provide data and

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Video

The Road to Improved Performance Begins Here

Performance Managers teach you to succeed in today’s retail environment.

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Article

FORDDIRECT INTEGRATIONS: SMART VINCENT

The Smart VINCENT integration in VinSolutions CRM enables data to be pre-populated through FordDirect’s Data Edge program. This integration simplifies the dealer’s workflow by passing customer information from VinSolutions to Smart VINCENT with the click of a button, eliminating double data entry and saving time. Dealers can quickly view every vehicle incentive, rebate, discount, and

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Article

Make Your Data Work for Your Dealership

The data in your dealership’s CRM has immense potential for creating and capturing demand, trend forecasting, and ultimately improving profitability. But a recent study from Cox Automotive revealed several reasons that dealerships aren’t gaining full value from the data they have available. Here are a few key ways in which dealerships can overcome common obstacles

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