Turn Every Customer Interaction into an Acquisition Opportunity 

Turn Every Customer Interaction into an Acquisition Opportunity Image
2 MIN READ

Traditional dealership workflows for inventory sourcing are built mainly around trade-ins with a sale. But as demand for used vehicles remains high, dealers are increasingly sourcing inventory from street purchases independent of a sale. Unfortunately, these types of acquisition leads have been more difficult to track and manage without extra manual effort and workarounds. 

So, where is the most logical place to add this new acquisition workflow? In your CRM. 

Your CRM already manages customer information, lead and sales activity, and communications across your dealership. Adding vehicle acquisition to that same workflow makes it easier to work acquisition leads with the same process, visibility, and accountability as sales leads. 

VinSolutions has introduced a new Vehicle Acquisition workflow within VinSolutions CRM, helping dealerships identify inventory more efficiently while staying ahead of ongoing inventory challenges. 

You can now manage acquisition leads alongside sales and service. Non-sale interactions can become acquisition opportunities with the same visibility and reporting as sales leads. And with Virtual Contact Assistant, your dealership can help keep acquisition shoppers engaged and opportunities moving with automated outreach and follow-up. 

Connected capabilities with vAuto make it easier to move from identifying a potential vehicle to appraisal. vAuto Global Search helps your team identify potential vehicles to acquire and connect them to your acquisition workflow. When it’s time for an appraisal, you can upload vehicle photos from your desktop or customer communications and send them with the vehicle to vAuto for appraisal, all in one step. 

This workflow is also available in the VinSolutions mobile app. You can use it to create, manage, and act on acquisition leads from anywhere. Just add vehicle details, send opportunities to vAuto for appraisal, and secure inventory the moment it becomes available, right from a mobile device. 

With Vehicle Acquisition in VinSolutions CRM, you can turn more customer interactions into acquisition opportunities, manage acquisition leads with the same discipline as sales leads, keep acquisition shoppers engaged, and create a more connected path from identifying an opportunity through appraisal, all within the workflows your team already uses. 

To learn more about creating a faster, more connected way to acquire inventory, contact your Performance Manager or request a demo.