1 in 6 of showroom visitors cite poor sales experience when declining to purchase.*
Converting a car shopper from a website browser to a lead to a showroom visitor is certainly an accomplishment, but just because someone comes to your dealership, that doesn’t mean you’ve won their deal. Are holes in your processes costing you customers?
It costs your dealership a lot of money and effort to get customers through your doors, but if your CRM processes are impersonal – or if they involve a lot of duplicate data entry, repeated questions and other activities that feel like a waste of time to your customers – you’re sabotaging your investment.
Streamlining and integrating CRM processes can help turn that around.
*Source: Autotrader/Kelley Blue Book, Car Buyer Journey, 2018