Engage customers with personalized, automated marketing.
Customers expect personalized, relevant marketing from dealerships. But delivering personalization at scale—while balancing multiple departments, tools, and staff members—is often challenging.
Automotive Marketing Platform simplifies marketing processes, engages customers, and delivers personalized marketing experiences across the ownership lifecycle with advanced data insights, automated workflows, and the hands-on support of a Marketing Account Manager.
See how Eide Automotive Group has used Automotive Marketing Platform to streamline its marketing efforts and reach customers with the right messages at the right time.
Help your sales team have more informed customer conversations with full visibility into the marketing communications every customer has received and engaged with, directly in the customer record in Connect CRM.
Target the segment of customers who are most likely to buy—before they even submit a lead—with Cox Automotive proprietary data, including customers’ online shopping behavior.
Provide the strategic direction for your marketing campaigns, and leave the rest to your Marketing Account Manager—a marketing specialist who delivers the right message to the right customer at the right time.
Determine the best next step for reaching out to your customers, without manual execution by your team. Boost engagement with automated, personalized "if/then" marketing journeys built from customer data.
Build automated, targeted campaigns to reach in-market shoppers—before they even submit a lead—with Cox Automotive proprietary data and customers’ online shopping behavior insights.
Maximize the impact of your marketing with the hands-on support of your Marketing Account Manager. Your marketing specialist will execute campaigns based on the strategic direction you provide, delivering the right message to the right customer at the right time.
Keep salespeople up-to-date on customer journeys with a complete view of the marketing communications a customer has received, directly in the CRM customer record.
Automatically recommend the best match for your customers from your current inventory, as well as personalized payments. The Automated Offers features leverages customer data from across platforms and tools, including your desking platform, Kelley Blue Book, and Autotrader.
Quickly understand the performance of your campaigns and channels so you can adjust your approach effectively, maximizing ROI on your marketing spend.
Reach your customers on the right channels, including email, phone call, and Facebook ads, with recommendations and automated CRM tasks from Automotive Marketing Platform.