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Today’s car buyers expect to move seamlessly between online and in-store experiences—sometimes starting their journey on a smartphone, continuing it at home, and finishing it at your dealership. The pressure is on for dealerships to deliver a digital-first, customer-centric experience at every touchpoint.  According to the 2024 Cox Automotive Digitization of Automotive Retail Study, the

Streamline Every Car Buying Experience with VinSolutions  Dealers are using AI and automation to make car buying easier and more connected for everyone. These tools help shoppers move smoothly between online and in-store steps, making the whole process feel like one simple experience. Get practical tips from the 2024 Cox Automotive Digitization Study to help

Learn how to efficiently and effectively contact customers who have engaged with Automotive Marketing Platform campaigns. In this video, we provide some pointers on responding to AMP tasks and leads within VinSolutions CRM.  Key Highlights: 

Learn how to unlock the full potential of your Automotive Marketing Platform (AMP) with this quick and comprehensive video!   Whether you’re a sales agent, BDC Rep, or sales manager, this video will guide you through the essential steps to efficiently manage your AMP tasks and leads. Learn how to stay organized, prioritize your tasks, and

Discover how the Opportunity List in Automotive Marketing Platform can enhance your sales strategy by providing a centralized hub for high-potential prospects. This tool leverages Cox Automotive’s proprietary data to prioritize leads most likely to convert, including customers ready to buy, actively shopping, or nearing the end of their lease or loan.   Integrate this powerful

In this video, we dive into the AMP Marketing Dashboard, your go-to tool for tracking AMP-specific results within your CRM. Learn how to access and navigate the dashboard to monitor key metrics such as Marketing Activity, Sales Influence, and Service Influence. Discover the importance of weekly reviews of email clicks, tasks, and sales lead widgets

The 2024 Cox Automotive Car Buyer Journey Study reveals a shifting landscape in buyer behavior—one that rewards dealers who are proactive, data-driven, and digitally savvy. As a sales manager, general manager or dealer principal, your next move can make all the difference.    Advancements in dealership technology have revolutionized the car buying experience, equipping dealers with

3 Key Sales Takeaways from the Cox Automotive Car Buyer Journey Study

How AI is Powering Personalized Consumer Experiences  The most successful dealerships always put people first. It’s a tried-and-true formula that has endured the test of time, not only in automotive retail, but in the wider business world. So, what role does a decidedly non-human artificial intelligence play in the next generation of automotive sales, and