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Learn practical strategies for automotive marketing that activate real Cox Automotive signals + your CRM to re-engage shoppers,convert service-to-sales, and lift kOl-without blasting your database. What you’ll learn:  Who should watch:  Dealer leaders and BDC/Marketing teams looking for automotive marketing strategies to deploy immediately across sales and service.  Explore AMP → https://www.vinsolutions.com/dealership-software/automotive-marketing/ Subscribe on YouTube

Traditional managers, focus on appointments and sales. We hear it all the time. How many appointments do we have and how many cars do we have out this month so far don’t get me wrong. That’s a very important piece. However, what part of your business is preventing growth from receiving the lead to getting

Chase Abbott, Vice President of Sales at Cox Automotive, joins Emma Hancock to discuss how dealers can take control of the quality of the consumer experience by leveraging quality, trusted data.   Key Takeaways:   Timestamps  0:00 – 1:09 – Understanding Consumer Behavior   Emma Hancock introduces the episode and asks Chase Abbott, Vice President of Sales at

Rising floor plan costs, growing advertising expenses, and broader economic volatility mean it’s getting harder for dealers to increase profitability. Navigating automotive retail today demands precision, efficiency, and an unwavering focus on customer relationships.   More than a CRM provider, VinSolutions is a suite of tools that turn data into profit across the entire dealership.

Predictive insights and analytics are changing the way automotive dealerships operate. From optimizing marketing campaigns to predicting sales needs, predictive insights use Artificial Intelligence (AI) and data to anticipate trends, improve decision-making, and boost efficiency.   This guide will introduce you to the world of predictive insights, explain how they differ from predictive analytics, and highlight

In Cox Automotive’s 2024 Power of Data research study, four out of five dealers agree: Data can help them forecast trends, generate and capture demand, become more efficient, and maximize profits. And yet, only 26% of dealers are confident in insights provided by third-party vendors.   The recent surge of third-party tools that provide data and

The Smart VINCENT integration in VinSolutions CRM enables data to be pre-populated through FordDirect’s Data Edge program. This integration simplifies the dealer’s workflow by passing customer information from VinSolutions to Smart VINCENT with the click of a button, eliminating double data entry and saving time. Dealers can quickly view every vehicle incentive, rebate, discount, and

Efficiency and customer satisfaction are crucial in the competitive world of automotive sales. What if you could enhance both with a single solution? Enter the virtual sales assistant—your dealership’s secret weapon for streamlining operations, enhancing customer relationships, and driving more sales.   Virtual sales assistants have quickly become an essential tool for modern automotive dealerships, combining

In automotive sales, the tools, technology and insights that help your sales professionals understand your customers will make the greatest impact on your business. Keeping up with emerging automotive tech trends not only changes how your sales team interacts with customers but also has the power to streamline the entire experience for consumers—from online interest