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While the circumstances that led to the rise of digital retailing won’t last forever, many of the changes to the car buying process are here to stay. Read the infographic below to learn why, and download The Dealer’s Guide to Implementing a Digital Sales Experience to learn key next steps for navigating the new reality.
Most dealership software platforms capture customer data in some way, but the sheer volume of data available can be overwhelming for a lot of dealers. But with a few key tools and processes, you can find the best sales opportunities, without any manual data analysis.
Ultimately, the right CRM will help transform a dealership’s business, especially at a time when it might need a boost. But investing in the right CRM is a big decision. You can mitigate the risk and reap the rewards by following these steps.
Now more than ever, a streamlined workflow is key to the success of digital sales, and integrations between your dealership CRM and digital retailing solutions are critical. Here are three ways these integrated tools can enhance your digital sales process, improve the customer experience, and boost results.
With all of the unique challenges your dealership might be facing today, it can be difficult to prioritize what tasks are most important. By prioritizing customers, responding appropriately, and optimizing your data for future success, you can spend time taking action that actually matters to your business.
Many dealers understand that double entry of data is happening in their business. But most dealers fail to recognize the extent of the damage it is causing to their bottom line. With every additional data entry point comes an additional opportunity for error, and those errors are costly.
As browse vehicles online, they leave behind valuable information about their interests and intents. Without the right tools, your dealership can’t see customers’ buying signals, which means you may be losing customers to your competition.
Your customers want a car buying journey that’s built around their individual interests. With the right technology, you can collect customer data, identify buying trends, and build a marketing plan that caters to your customers. Here’s more detail on these three important steps to personalizing your marketing efforts.