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Dealership Resources

Webinars, white papers, guides and more on achieving dealership success.

Type: Article

Article
Is It Time to Reevaluate Your Dealership’s CRM?
By Mark Vickery

What happens when your salespeople have had time to get to know your CRM, but the improvements aren’t materializing or are less dramatic than you’d hoped? Assuming your staff is using the CRM as well as they can in accordance with the processes you’ve set up, the problem might be with the CRM itself.

Article
Our Team In the News
By Celeste Lindell

With all the news out there these days, it’s easy to miss must-read articles. So we’ve curated some of the best stories from the past couple of weeks – ones featuring our team members! Check out the interesting insights in the news from the VinSolutions team.

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Article
How To Convert on the 3 Customer Buying Signals
By Mo Zahabi

We live in an age where technology provides dealerships with an immense amount of data about what customers want—but only if they read their buying signals correctly. The most successful dealers are indeed the proactive ones. For dealerships that use their CRMs religiously and enforce the process, all customer data that is needed to be successful is available in the tool. Learn how to convert on the three customer buying signals.

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Article
A Way to Increase Profitability That Many Dealerships Overlook
By Chase Abbott

We all know that margins are shrinking for dealerships and that it’s a trend that is likely to continue. With that in mind, it’s important to look for ways to preserve your dealership’s profits. Where should you start? The smart money’s on employee retention.

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Article
12 Reasons Your Dealership Should Have a Loyalty Program
By Celeste Lindell

Customer retention is more vital than ever, but many dealerships still focus more on gaining new customers than on getting more value out of the ones they already have. A great way to encourage retention is to create a formal loyalty program for your customers to join. Here are a few reasons it's worth your time. 

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Article
Four Types of Customer Retention Offers
By Celeste Lindell

Personalized. Customized. Targeted. These are key attributes of marketing campaigns that drive customer retention. And creating personalized, customized and targeted campaigns is a more attainable goal than you might think if you have the right tools – and know how to use them correctly.

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Article
3 Ways Best-in-Class Dealers Make the Most of Their CRM
By Celeste Lindell

Your dealership’s CRM has some obvious benefits for gathering customer information and making the sales process more streamlined. However, it’s not enough to just use the basic features and hope to close more sales and increase customer retention. Here are three key areas to investigate at your dealership to determine if your CRM is working as hard as it could be.

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Article
5 Keys of Marketing and Selling to Women
By Celeste Lindell

Women make 65% of new car purchases, yet dealerships often struggle to connect with women. Lori Wittman, General Manager of VinSolutions and Senior Vice President of Retail Dealer Solutions at Cox Automotive, recently shared her top tips for selling to women with Dealer Marketing Magazine. Read on for Lori’s insights on what women want when buying a vehicle.

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