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Dealership Resources

Webinars, white papers, guides and more on achieving dealership success.

Type: Article

Make the Most of Your Customers’ Wish Lists
Article
By Mo Zahabi

Good inventory management is all about having the cars your customers want. With the right tools and strategies, you can get the necessary insights into what customers want and how to deliver that perfect vehicle to them.

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The Proactive Approach to Inventory Management
Article
By Mo Zahabi

In most dealerships, inventory management is a reactive process. Inventory becomes available, and dealers react by deciding whether that vehicle is a good choice for their lot. But with today’s shrinking margins and plateauing new car sales, today’s most successful dealers are leaving reactive inventory management behind. Learn how to take a PROactive approach at your dealership. 

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Make the Most of Automated Emails
Article
By Brian Schmid

Dealerships have more opportunities than ever to connect with customers through email thanks to technology like email automation and segmentation tools. But dealers often fall short of making the email connection meaningful. Here are three ways to make sure you never miss the mark of your automation emails.

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Increase Marketing ROI with Nurture Campaigns
Article
By Brian Schmid

Every dealership is different, and there’s no magic wand for creating good marketing. But there are two areas that you should be taking advantage of to make the most of your marketing time and money: nurture campaigns and metrics. Automated nurture campaigns and metrics that matter can make a world of difference in your marketing ROI. 

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VinSolutions Welcomes Kansas City Women in Technology
Article
By Caroline Murray

VinSolutions recently welcomed Kansas City Women in Technology, a grassroots organization helping to grow the number of women in technology careers in Kansas City, into our office for their first ever ngGirls event. 

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Dealership Death by Double Entry
Article
By Mo Zahabi

At many dealerships, a game of Telephone is being played – with customer data. When customer data is entered and re-entered into dealership software platform after dealership software platform, the transformation of information is often just as dramatic as that phrase in Telephone. But the results are far less funny.

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How To Convert on the 3 Customer Buying Signals
Article
By Mo Zahabi

We live in an age where technology provides dealerships with an immense amount of data about what customers want—but only if they read their buying signals correctly. The most successful dealers are indeed the proactive ones. For dealerships that use their CRMs religiously and enforce the process, all customer data that is needed to be successful is available in the tool. Learn how to convert on the three customer buying signals.

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4 Tough Questions to Move Past “Just OK” Dealership CRM
Article
By Mark Vickery

Mediocrity might work for some goods and services, but not for a dealership’s customer relationship management system. To determine if your CRM is “just ok,” ask yourself four tough questions about your dealership technology.

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