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Dealership Resources

Webinars, white papers, guides and more on achieving dealership success.

Type: Article

Article
Trust the Process: Improve Your CRM Processes for Long-Term Success

Dealers too need to recognize that process changes that may seem painful in the short term are critical to long-term success.To make the most of their CRM and drive success, dealers must not only trust their existing processes, but also recognize when it’s time to revisit those processes. Then they must fully commit to trusting those new processes. Learn how to improve your CRM processes for long-term success. 

Article
A Proactive Approach to Creating and Converting Leads
By Mo Zahabi

Opportunities are dwindling in today's market, and dealers can't afford to wait for customers to call them up. The dealers who succeed in an environment like this are the ones who don’t wait for leads to identify themselves. They proactively dig into their data for behavioral cues, and use it to improve the shopping experience.

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Article
The Proactive Approach to Inventory Management
By Mo Zahabi

In most dealerships, inventory management is a reactive process. Inventory becomes available, and dealers react by deciding whether that vehicle is a good choice for their lot. But with today’s shrinking margins and plateauing new car sales, today’s most successful dealers are leaving reactive inventory management behind. Learn how to take a PROactive approach at your dealership. 

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Article
Decrease Marketing Volume to Increase Sales
By Mo Zahabi

When creating dealership marketing campaigns, it is easy to fall into the trap of sending all your emails to all your customers. You’ve already spent the time and money to develop the email, and it doesn’t cost you anymore to send it out to a few more customers, so why not?

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Article
See you at NADA!
By Caroline Murray

NADA 2018 is just a few weeks away! We are so excited to connect with dealers at our booth in the Cox Automotive village and show off the new products that will help your dealership make every connection count. Here are a few highlights of the new products and features you’ll be able to experience at the VinSolutions booth this year.

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Article
A Dealership Experience as Personal as Naming a Car
By Caroline Murray

The top five names Americans give their cars begin with the letter B. People love their cars; they are proud of them. Many of these proud car owners are even celebrating National Name Your Car Day today. Is your dealership helping customers celebrate by giving them personalized experience they expect?

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Article
Building a Company Culture Geared to Succeed
By Chase Abbott

Watching this and experiencing different work cultures throughout my career, I have learned that in order to have an impactful company culture, you need to empower your workforce. There are dealerships where everyone loves each other and others where there is such a disconnect, it shocks me that management keeps people employed.

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Article
Are Your Customers Feeling the Love?
By Mark Vickery

Whether you think Valentine’s Day is the most romantic holiday of the year or an elaborate scheme by greeting card companies, it is upon us. We spend this time of year showing our loved ones we care, but is your dealership doing the same for your customers? Here’s a few key areas to keep in mind when evaluating your customer communications.

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