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Dealership Resources

Webinars, white papers, guides and more on achieving dealership success.

Type: Article

Better Data. Better Leads. Better Deals.
Article

When car shoppers search online, they leave behind a trail of valuable information about their interests and intents. And with the right tools, your dealership can identify the power in those buying signals.  Learn how you can anticipate customer behavior, drive efficiency, deliver actionable insights, and improve results. 

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Dealer Perspectives on Implementing Digital Sales
Article

In a recent discussion with Chase Abbott and Mark Vickery for CBT News, Jason Tropp, Director of Marketing and IT at Goodwin Motor Group, shared how his dealership has implemented digital retailing to adapt to changing customer expectations.

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Data-Driven Tips for Selling to Every Generation from Gen Z to Baby Boomers
Article
By Chase Abbott

Every customer is different, but their age can tell you a lot about how they might prefer to approach buying a car. Since the start of the pandemic, some key generational differences have emerged in reasons for delaying vehicle purchases and adjusting vehicle price range. Being aware of these generational nuances is one way to get ahead in this tight market. 

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Infographic: 3 Reasons Digital Car Buying Is Here to Stay
Article

While the circumstances that led to the rise of digital retailing won’t last forever, many of the changes to the car buying process are here to stay. Read the infographic below to learn why, and download The Dealer’s Guide to Implementing a Digital Sales Experience to learn key next steps for navigating the new reality.  

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How to Identify the Best Sales Opportunities from Your Data
Article

Most dealership software platforms capture customer data in some way, but the sheer volume of data available can be overwhelming for a lot of dealers. But with a few key tools and processes, you can find the best sales opportunities, without any manual data analysis. 

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5 Steps to Help You Invest in the Right Dealership CRM
Article
By Mark Vickery

Ultimately, the right CRM will help transform a dealership’s business, especially at a time when it might need a boost. But investing in the right CRM is a big decision. You can mitigate the risk and reap the rewards by following these steps.

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Boost Customer Confidence with Better Digital Sales Processes
Article

Now more than ever, a streamlined workflow is key to the success of digital sales, and integrations between your dealership CRM and digital retailing solutions are critical. Here are three ways these integrated tools can enhance your digital sales process, improve the customer experience, and boost results.

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Key CRM Actions to Maximize Current Leads
Article

With all of the unique challenges your dealership might be facing today, it can be difficult to prioritize what tasks are most important. By prioritizing customers, responding appropriately, and optimizing your data for future success, you can spend time taking action that actually matters to your business.

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