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With the right tools, resources and strategy, dealerships can develop a fully digital mindset that will serve them well in the coming weeks and beyond. Here are a few key CRM tools to leverage as your dealership starts to shift.
The opportunity to get ahead of the competition by delivering the personalized, efficient car-shopping experience customers expect is bigger than ever before. Here are some key action items to keep in mind as you begin to shift into a new operating model.
Salespeople are the bread and butter of any dealership operation. When the sales team has a good month, so does the business. However, as dealerships struggle to retain salespeople, it becomes more difficult to manage their performance and offset costs associated with staffing. With a transparent data-driven approach to coaching sales staff, dealers can leverage insights from their Customer Relationship Management (CRM) tool to coach dealership employees into a sales force to be reckoned with.
Nearly three-quarters of dealers are interested in adopting AI at some point, but the benefits for dealerships aren’t always clear. Here are five key ways dealerships that adopt AI can expect their business and bottom line to change (for the better).
Every dealership’s challenges and opportunities are unique, and the way they are addressed should be unique too. Before you implement a new software solution, it can be helpful to understand how other dealerships have been using the tool.
We live in a world full of technological widgets. There are as many “solutions” out there as there are potential challenges, and not all of them are created equally. In automotive retail and other industries, many of these solutions deliver up fancy-looking bells and whistles that lack meaningful insights. So many technology solutions today make the path to action unclear.
NADA 2020 was a record-breaking show, and every day was action-packed. The VinSolutions team met with dealerships from around the country to discuss how VinSolutions Connect CRM and Connect Automotive Intelligence can help turn data into insights, and insight into sales.
With the help of VinSolutions Connect CRM, Mohawk Honda has been able to provide a positive, personalized buying experience for each customer, despite the challenges that come with a growing business and an abundance of customer data.