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Dealership Resources

Webinars, white papers, guides and more on achieving dealership success.

Type: Article

3 Steps to Personalizing Your Marketing
Article
By Mo Zahabi

Your customers want a car buying journey that’s built around their individual interests. With the right technology, you can collect customer data, identify buying trends and build a marketing plan that caters to your customers. Here’s more detail on these three important steps to personalizing your marketing efforts.

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The Value of Outsourcing Your Dealership’s Marketing
Article
By Mo Zahabi

Outsourcing your dealership’s marketing can save costs and boost your brand’s perception. Plus, it can help you take full advantage of your data to give your customers a better, more personalized car buying experience.

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Get Up Close and Personal with Your Marketing Messages
Article
By Mo Zahabi

Using customer information in your CRM, you can segment your customers based on common attributes and deliver more personalized, relevant marketing messages. Learn the importance of audience segmentation, the benefits of personalized messaging and how to get started.

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The Proactive Approach to Inventory Management
Article
By Mo Zahabi

In most dealerships, inventory management is a reactive process. Inventory becomes available, and dealers react by deciding whether that vehicle is a good choice for their lot. But with today’s shrinking margins and plateauing new car sales, today’s most successful dealers are leaving reactive inventory management behind. Learn how to take a PROactive approach at your dealership. 

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How To Convert on the 3 Customer Buying Signals
Article
By Mo Zahabi

We live in an age where technology provides dealerships with an immense amount of data about what customers want—but only if they read their buying signals correctly. The most successful dealers are indeed the proactive ones. For dealerships that use their CRMs religiously and enforce the process, all customer data that is needed to be successful is available in the tool. Learn how to convert on the three customer buying signals.

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Why You Should Attend VinWorx
Article
By Mark Vickery

VinWorx is the industry’s largest CRM user summit. Learn all about this year’s event, why you should attend and how VinWorx can help you and your team unleash CRM superpowers.

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Dealership Death by Double Entry
Article
By Mo Zahabi

At many auto dealerships, a game of Telephone is being played – with customer data. When customer data is entered and get re-entered into dealer software platform after dealer software platform, the transformation of information is often just as dramatic as that phrase in Telephone. But the results you get are far less funny.

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4 Artificial Intelligence Applications that Will Revolutionize Auto Retail
Article
By Mo Zahabi

Artificial intelligence is being called the next giant leap forward in auto retail. And savvy dealers are paying attention to the technology trends to implement these four artificial intelligence applications.

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