Topic: CRM Utilization — A CRM will only help your dealership if you actually use it. Get actionable insights from our experienced team of experts on how to make the most of this sophisticated tool – and improve your ROI.
Article

Cementing the Service Relationship

Most dealers know that service is a huge revenue generator. On average, according to NADA, fixed ops gross profits contribute up to nearly half ofa dealership’s gross profit. And yet,most dealer…
Article

Accountability: Who’s Doing What?

Ahhhh. Leadership. Accountability. Both are concepts we are all too familiar with. Can you have one without the other? I don’t think so. Leadership is many things, and many books have been writt…
Article

CRM Training to Win

It’s an all too familiar story. A dealer realizes his sales staff needs a CRM. He decides on a CRM system, signs on the dotted line, and hands over the money to the CRM vendor. And then—cr…
Article

Are You Making a Top 5 CRM Mistake

Many times, dealers are disappointed in their customer relationship management system. Despite investment in a CRM, many dealers still don’t hit the numbers they wanted or see the operational im…