Mo Zahabi

Senior Director, Product Consulting

Mo Zahabi is the Senior Director of Product Consulting at VinSolutions and Dealertrack, where he educates dealers on best practices and ensures their offerings exceed industry expectations. Mo has applied his strong foundation in technology-based applications to the automotive industry for the last 18 years. Prior to joining VinSolutions in 2008, Mo was a respected Internet Director and eCommerce Director for two different automotive groups.

Have a question or comment for Mo? Connect with him on LinkedIn.

Articles by Mo Zahabi

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A Proactive Approach to Creating and Converting Leads

Opportunities are dwindling in today's market, and dealers can't afford to wait for customers to call them up. The dealers who succeed in an environment like this are the ones who don’t wait for leads to identify themselves. They proactively dig into their data for behavioral cues, and use it to improve the shopping experience.

Webinar

How Duplicate Processes are Costing You

Data entry is a time-consuming process, but it is a critical part of the engine that keeps effective, profitable dealerships running. Watch Mo Zahabi's webinar to learn how to eliminate double entry at your dealership.

Watch the Webinar

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Capitalize on the Holiday Shopping Lift All Year Long

With a few simple and smart actions, the holiday spike in car shopping can continue to provide good tidings well into 2019.

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Dealership Death by Double Entry

At many dealerships, a game of Telephone is being played – with customer data. When customer data is entered and re-entered into dealership software platform after dealership software platform, the transformation of information is often just as dramatic as that phrase in Telephone. But the results are far less funny.

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Decrease Marketing Volume to Increase Sales

When creating dealership marketing campaigns, it is easy to fall into the trap of sending all your emails to all your customers. You’ve already spent the time and money to develop the email, and it doesn’t cost you anymore to send it out to a few more customers, so why not?

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GoPro: How Proactive Insights Lead to Sales

Today’s most successful dealerships are no longer waiting for opportunities to come to them. These dealerships are taking a proactive approach across the business and seeing great results, but there’s one area in particular that can positively and quickly impact performance for most dealerships: proactive insights.

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Hire Introverts to Increase Sales

I’ve never had the traits of an extrovert that so many dealers consider critical to sales success, and time and time again my approach was met with skepticism. And yet, in my time at dealerships, I was consistently one of the top performing salespeople. Many dealers are missing top talent by failing to look outside the box when hiring sales teams.

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How Data Mining Creates Resale Opportunities With Existing Customers

With auto sales volume slowing, many dealers are wondering how to acquire enough new customers to stay profitable. But dealers already have a gold mine of sales opportunities at their fingertips: their existing customers. Even if winning new customers becomes more difficult, there are more sales opportunities already in your database than you might think.

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How To Convert on the 3 Customer Buying Signals

We live in an age where technology provides dealerships with an immense amount of data about what customers want—but only if they read their buying signals correctly. The most successful dealers are indeed the proactive ones. For dealerships that use their CRMs religiously and enforce the process, all customer data that is needed to be successful is available in the tool. Learn how to convert on the three customer buying signals.

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How to Get the Most Out of Customer Data by Using the Personal Touch

The auto industry is blessed with an abundance of data that can help us do our jobs better. But there are too many situations where that data is not used effectively – and customers’ expectations aren’t met, leads are missed and sales are lost. As an industry, we’re currently falling short in giving customers a great experience. But if we use the data we have to personalize the customer experience, sales and retention will improve.

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How to Keep Data Double Entry from Haunting Your Dealership

Data double entry can be ghost-like. Many dealers understand it is haunting their business; maybe your software platforms aren’t integrated or your processes aren’t quite right. But many dealers fail to recognize how double entry is wreaking havoc on all areas of their business: their processes, their culture and their customers. Take these three steps and you’ll be on your way to escaping death by double entry.

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It’s Time to Shift to a Single View

Today’s most successful dealers have transformed operations across their business see each customer as what they really are: one person. There are three major reasons for shifting your operations to be focused on a single view of the customer: data hygiene, streamlined workflow and customer connection quality.

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Meeting Demands in the Age of the Customer

One in three Americans would rather go to the DMV, do their taxes or sit in the middle airplane seat than go through the process of buying a car. In today's post-peak market, dealerships must adjust to the current business cycle: The Age of the Customer. Here’s a quick checklist to see if your dealership’s customer experience is up to the expectations of shoppers in the Age of the Customer.

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Physical + Digital = Great Customer Experience

As customer expectations have changed, it has become more critical than ever for customer experience to always be top of mind for dealers. In today’s marketplace, that experience goes beyond the four walls of your dealership. It starts online. Learn how you can connect the digital and brick-and-mortor experiences for your customers.

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Read the Signs Your Customers are Ready to Buy

One of the best ways to ensure your dealership continues to capture business is by anticipating customer needs – not waiting on customers to make the first move. Dealership software platforms are a treasure trove of data. But many dealers aren’t sure how to harness the powerful insights at their fingertips – and ultimately drive sales and retention.

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The Proactive Approach to Inventory Management

In most dealerships, inventory management is a reactive process. Inventory becomes available, and dealers react by deciding whether that vehicle is a good choice for their lot. But with today’s shrinking margins and plateauing new car sales, today’s most successful dealers are leaving reactive inventory management behind. Learn how to take a PROactive approach at your dealership.